May 22, 2005
Hansen's Energy Water Berry
Hansen's Energy Water Berry
Cost: $2 24 oz
Active ingredients: Taurine, Ginseng, B5, B6, B12
Rating: 7 out of 10
This is quite different I guess, an energy water. I have to give Hansen's some props, considering that this product is essentially taking on Gatorade and such. I have to say I like it as well, it is low in sugar, low in carbs, and big on taste. It is still a lighter taste as would be implied by water. It is very refreshing, and seems like it would be very good for athletes that are into energy drinks. This would be something great to have during a run or a hike. I liked the berry taste, which was far different than other energy drink tastes, it was very smooth. It was also a non carbonated beverage which is still rare in energy drinks, which I wish would become a little more common. The energy from this product is fairly low though, it doesn't contain any caffeine so it obviously doesn't have the punch that many do, but I think this is really targeting a different market, as I said before the Gatorade market, and in that sense I think this will be a success. It is really good so now all they have to do is get the word out against Gatorade's aggressive marketing.
Web site: Hansens Energy Water
Posted by Dan at May 22, 2005 7:10 PMBeverage Industry Experts Drinks Your Beverage Resources for the Beverage Industry

