March 7, 2007
Soft drinks market growing faster than alcohol market
Wow I wouldn't have expected it but soft drinks left by Fruit Juice and Energy drinks is a driving faster growth in sales than the alcohol market. That explains why some of the big alcohol companies have been getting involved in the energy drink game doesn't it... Well who knows what is healthier mass caffeine or mass booze... hehe
From the article:
In the hotels, restaurants and catering channel, soft drinks also performed well with value up 10 per cent. Fruit juice was the driver of growth with sales up 21 per cent to £61m. Energy, bottled water and fruit drinks also showed strong growth across this channel...
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