Half time energy drink is set to launch. I don't know much about the drink at all, but I am always welcoming a new drink to the market. Hopefully I can get my hands on some samples soon to give the drink a review. It looks like it is a pretty small time operation that is going to try to take on the big energy drink market... Good luck to you Halftime energy drink..

From the article:
With his launch, Castro is joining the $3.5 billion and growing energy drink market. The market is expected to reach $10 billion by 2010. In recent years, energy drinks have become the largest growing subset of the beverage industry. In 2006, sales on energy drinks were up 50 percent, eclipsing the growth of all other soft drink categories, according to the Beverage Marketing Corporation. ...
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Posted by at April 12, 2007 1:45 AM