I have seen a few different drinks going for the Latino energy drink market lately. I am not that surprised because it has to be a quickly growing market that might be easier to get to switch away from the current top energy drink players. Many of these companies are doing Spanish only or predominately advertising. I guess we will see how this new comer does soon.

From the article:
Unlike the hundreds of other energy drinks Potencia has the flavors Latinos grew up and love including Tamarind, Maderine, Guayaba and Mago and that’s what we’re focusing on, ” said Ramirez. “We’re very excited about heading to Expo Comida Latina and hope to show the market that we’re coming with full force and ready for business!...
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Posted by energy at April 22, 2007 01:44 AM