Wow energy drinks are pulling in $3.2 billion a year, I apparently haven't been tapping into that enough, perhaps I should be giving talks at beverage conferences... hehe Anyways this report looks at the growing connection of energy drink companies marketing to the bar and drinking scene. I think this is just another late to the game article where the percentage of people using energy drinks with alcohol with only rise as the younger who have been using energy drinks for years reach drinking age. Honestly 40 years who have drank for years are unlikely to pick up a Redbull and vodka, but there isn't a 21 year old who isn't aware of this drink.

From the article:
With more than $3.2 billion in sales last year, it is clear that Americans are getting a boost from energy drinks. However, the trend has been taken a step further in the nightclub set. According to a recent Mintel report, the pairing of energy drinks with alcoholic beverages has become an emerging business avenue for companies...
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Posted by energy at July 10, 2007 11:51 AM