It seems even though Hansen's has been growing by huge amounts in the last years it is becoming a likely buyout target. It makes some sense I guess, but I like having different companies.

From the article:
While Hansen offers a variety of drinks, its main source of revenue is its energy drink Monster. Monster is currently the number 2 brand in energy drinks, owning approximately 15.3% of the market share of all energy drinks (14.4% for Monster and .9% for Monster XXL energy drink market share for the year ending December 31, 2006). Number one in energy drinks, and Hansen's biggest competitor, Red Bull, controls 42.6% of the market share for energy drinks. In 2004 Red Bull controlled 68.4% of the market share while Monster controlled only 4.6% (energy drink market share as of July 11, 2004) and was fifth in market share. Monster's market share has taken off, at the expense of Red Bull, Pepsi and Coca-Cola. ...
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Posted by energy at July 19, 2007 02:39 AM