I love silly celebrities apparently Mijovi is way to close to Bon Jovi. Does that mean no product of any type can have the letters jovi in it? I think based on the google loosing suit against booble, and many other stupid trademark laws Mijove will be fine, but still sucks to have to pay lawyers to get out of this mess. Mr Jovi you should feel honored as energy drinks rock, much like you did in your 20s.

From the article:
"When it comes to energy drinks, rock star Jon Bon Jovi thinks an East Brunswick man gives coffee a bad name. The Jersey rocker wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker."

Bon Jovi protests name of NJ energy drink

Posted by Dan at July 19, 2007 03:55 PM