It seems cokes investments in the energy drink area are paying off. I have to say some of their more recent entries into the market have impressed me. I didn't know Coke has purchased the Vitaminwater company, but I recently reviewed one of their energy drinks and liked it a lot. I guess way to go, this does follow my predictions of a year of consolidation.

From the article:
Coca-Cola's recent purchase of Energy Brands Inc. and its Glaceau Vitaminwater brand is a reflection of softening sales in the carbonated-beverage market in North America as consumers shift toward healthier beverages. Rumors also have been circulating that the company is eyeing the Snapple brand, owned by Cadbury Schweppes (CSG) , for a possible acquisition...
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Posted by at July 20, 2007 2:33 AM