Energy drink promotions by retailers can increase both in-store traffic and profits.
From the article:
"The pump toppers are catchy and vibrant, and the response from the customer has been pure excitement about potentially winning NASCAR tickets," said Mike Haynes, president of Eclipse Retail Management, which markets Conoco and Phillips fuels at the Jenny's stores. "We've given out tons of tickets and really like the marketing approach DC Brands takes for its Turn Left Energy Drinks. It's a good product and engages the customer with added value." ...
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Posted by energy at September 1, 2007 10:06 PM