September 07, 2007
Efficiency Experts - Wall Street Journal
With projected sales of $4.5 billion in 2007, how can you profit from energy drinks explosive growth? Read on...
From the article:
Energy drinks are no mere fad. A decade after the U.S. introduction of Red Bull, sales for the category are still growing at a double-digit pace. The drinks have become a caffeine delivery system of choice for those under 35, with an average skinny can delivering half the charge of a cup of coffee...
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