November 27, 2007
Tattoos, once a symbol of rebellion, now advertising cars, tires ... - The Canadian Press
As tattoos migrate into the mainstream of society, they are linked by marketers to promote products as diverse as shoes, tires, and energy drinks.
From the article:
"There is always an element of rebellion or rite of passage with these things," said David Crockett, assistant professor of marketing at the University of South Carolina. "What makes them interesting is how the marketplace appropriates that rebelliousness and serves that back to you in the form of an energy drink."...
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