December 12, 2007
Tattoos, once a symbol of rebellion, now are advertising cars ... - International Herald Tribune
7-Eleven's launch of Inked energy drink illustrates just how mainstream tattoos have become.
From the article:
"There is always an element of rebellion or rite of passage with these things," said David Crockett, assistant professor of marketing at the University of South Carolina. "What makes them interesting is how the marketplace appropriates that rebelliousness and serves that back to you in the form of an energy drink."...
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