Wired Passion Fruit with Calcium Energy Drink
Cost: $2.00 for 16 oz
Active ingredients: Green tea, caffeine
Rating: 7 out of 10
Calories: 20

Wired created a fair amount of confusion with this beverage. How, you ask? Wired passion fruit with calcium is obviously targeting women with the ingredients and flavors they've chosen yet adopted a masculine approach with its packaging.

The beverage tastes quite nice with, you guessed it, a generous amount of passion fruit flavor. With all of the healthy ingredients included (green tea, calcium, vitamin D, aloe vera, and B vitamins) we were curious if any off-notes would be present...they are not. We did detect an artificial sweetener aftertaste which was unfortunate.

The graphics are similar to the other Wired beverages we've reviewed, but with a slight feminine tone. The familiar racing-influenced flames are now replaced with thinner, pink imagery against a black background. We would have expected a lighter background in order to better appeal to women. In addition, we would have liked to see the product packaged in a 8.4 or 12 oz. sleek can versus a 16 oz. can. The can does a good job of clearly point out that a portion of the proceeds from the purchase of the beverage will help to find a cure for breast cancer.

The energy rush provided by Wired passion fruit with calcium is one of the stronger by an energy drink targeting women. This is not a beverage for the average soccer mom unless the soccer mom wants to jog to the soccer game and play forward as well.

Web site: Wired

Posted by Reviewer at December 17, 2007 02:42 PM