Monster energy drinks drive Hansen Natural Corp. to record revenues.
From the article:
Rodney C. Sacks, chairman and CEO, said the record revenues reflected continued strong sales of Monster Energy brand energy drinks, as well as certain new products such as the Java Monster line of non-carbonated dairy based coffee drinks (introduced in April 2007) and Monster M-80 energy drinks (introduced in March 2007). "The energy category continues to show strong growth over the prior year, and the Monster Energy brand continued to increase its market share. In particular, sales of our Java Monster line of non-carbonated dairy based coffee drinks have exceeded our expectations," he said. ...
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Posted by energy at December 20, 2007 10:05 PM