December 21, 2007
PepsiCo: Bubblicious - Forbes
Pepsi's success and future are built upon the strength of their snacks, energy drinks, and international growth.
From the article:
PepsiCo has been making bold and farsighted changes since the 1980s, when it was losing the cola wars to Coca-Cola and decided to focus instead on brands like Frito-Lay and Gatorade, transforming itself into a snack and non-carbonated drink company. That was a prescient move: Sales of bubbly beverages are now dropping, while energy drinks and snacks are on the rise. In her first full year as PepsiCo's chief, Indra Nooyi has continued that tradition...
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