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Beveage Consultants at PowerBrands drink company
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December 24, 2007

All City Energy Drink

All City Energy Drink
Cost: $1.99 for 16 oz.
Active ingredients: Taurine, caffeine, panax ginseng, inositol, guarana
Rating: 7 out of 10
Calories: 200

All City Energy Drink.jpg


All City energy drink keeps Arizona's rich tradition of packaging innovation alive and well. If only what was contained in the package matched up with what was on the outside of the can, Arizona may have a winner. We guess consumers may give this drink a first try, but not be drawn back based on flavor.

The can is adorned with a great glossy label designed by Vincent "Fact One" Ficarra, delivering graffiti-influenced images of an urban environment. The label explains that the name "All City" refers to a term used to describe New York street artists who have made their mark in all five boroughs. The label also indicates the can is part of a limited edition series which was appealing to us. Many different beverages have taken the limited edition route to create interest and its refreshing to see an energy drink do the same.

The taste leaves something to be desired. Staying with Arizona's familiar formula of beginning with a tea base and adding other flavors, the beverage comes across as mildly fruity and not much more. We expected more green tea/fruit flavor, but the drink came across as rather thin. We gave Arizona credit for creating an energy drink with no carbonation...but a bolder flavor would've been great.

The energy charge we received was rather strong. We usually do not equate the Arizona brand with energy, however this beverage did give us a big jump that lasted quite awhile with no crash.



Web site: Arizona

Posted by at December 24, 2007 2:52 PM

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