Inked Maori Energy Drink
Cost: $1.99 for 12 oz.
Active ingredients: Taurine and caffeine
Rating: 7 out of 10
Calories: 180

We observed Inked Maori energy drink, the second (as far as we know...there may be more) beverage under the Inked energy umbrella at a 7-Eleven. We were rather impressed with the Inked Chikara energy drink and curious if the second iteration would hold up as well. Unfortunately, it does not.

We did find the graphics presented on the can unique and engaging. Inked Maori
is, just like its Chikara sibling, marketed to appeal to those involved or simply interested in the popular tattoo culture. Inked Maori borrows several consistent themes (colors associated with sunrise/sunset, tattoo-influenced text) introduced by the Chikara brand. Again, we were confused as to why the label featured both English and Spanish languages (doesn't the tattoo culture appeal to a wide array of consumers, not simply those that understand English and Spanish?)

We were most disappointed by the taste contained in this beverage....it tastes like a watered-down Red Bull. We expected Inked Maori to have its own unique flavor to be paired up with its unique marketing position.

We were also disappointed by the energy boost that was not delivered. Sure, shortly after we drank this beverage, we felt a moderate buzz, but not in keeping with what we buy energy drinks for...energy.

Web site: Inked

Posted by at December 26, 2007 10:22 AM