December 28, 2007
Hi Ball Sparkling Grapefruit Energy Drink
Hi Ball Sparkling Grapefruit Energy Drink
Cost: $2.00 for 10 oz.
Active ingredients: Guarana, caffeine, ginseng and taurine
Rating: 8 out of 10
Calories: 10
Hi Ball extends their favorable streak with the sparkling grapefruit energy drink. We have reviewed two of the supporting flavors in the Hi Ball family of drinks (lemon lime and wild berry) lately and have enjoyed much of what we have seen/tasted.
The packaging and labeling of Hi Ball sparkling grapefruit is consistent with their other beverages-clean, simple, and with a retro appeal. The color of the label appears more of what you would expect to be associated with a peach-flavored beverage over a grapefruit drink. That will be an issue if and when Hi Ball looks to create a peach drink.
The flavor is pure grapefruit. It is not overpowering...it is subtle yet unmistakably grapefruit. The carbonation, too, is moderate which would provide just the right amount of sparkle if you decided to use this beverage as a mixer with alcohol.
For a 10 oz. drink, Hi Ball sparkling grapefruit delivers a fair amount of energy. We would put this drink up against several other 16 oz. energy drinks and believe it would outperform.
Web site: Hi Ball
Beverage Industry Experts Drinks Your Beverage Resources for the Beverage Industry

