The Beast Zero Energy Drink
Cost: $1.99 for 8.3 oz.
Active ingredients: Taurine, caffeine
Rating: 6.5 out of 10
Calories: 10

We usually review the regular or fully sweetened version of an energy drink first and follow it up later with a review of the sugar-free beverage. We figured with it being the start of a new year, we would veer from the norm and try The Beast's Zero energy drink first. We hope their regular version is better than the sugar-free drink.

The Beast Zero's package is attractive with its red and black background, prominent logo and the large word "Zero" clearly announcing this is a zero carb/sugar-free energy drink. The Beast's label also communicates it is "Made in Austria" and offered nutrition facts in both English and Spanish which we found a bit odd.

We found the flavor of the drink to be rather plain and flat. The taste contained hints of many other energy drinks, but was not full at all...it started out with promise and fell short. We did not, however, detect a medicine aftertaste as can be associated with sugar-free beverages.

We did not experience a significant rush of energy; the boost in energy was simply average.

It was difficult for us to understand the positioning of The Beast Zero as well. Was it a drink designed to appeal to young adults, those pursuing an active lifestyle, people that engage in the club scene, or simply individuals tired of Red Bull? We had no idea.

Web site: The Beast

Posted by Reviewer at January 2, 2008 03:49 PM