Caribou Coffee Iced Coffee Plus Espresso
Cost: $1.99 for 12 oz
Active ingredients: Caffeine
Rating: 7 out of 10
Calories: 100

We have been interested in the many ready-to-drink coffees that have entered the market. Starbucks Frappucino has been around for awhile plus both Monster and Rockstar have introduced their own versions. Caribou Coffee Iced Coffee Plus Espresso is not positioned to compete as a typical energy drink, however, it does contain the original energy component of coffee (caffeine) which told us to look at the beverage.

We were disappointed in the taste overall. We were looking forward to a rich and creamy flavor profile and were instead were treated to a rather flat and uninspired drink. We do understand the difficulty of how to market this product...is it a high-calorie indulgent treat, an energy pick-me-up, a coffee beverage to be enjoyed daily? We were impressed with the fact that sugar is used which comes through with a genuine sweetness that is lacking in many beverages today.

The package is attractive and utilizes an aluminum bottle-can with recloseable cap. Graphics are kept to a minimum with only the company logo, descriptive text, nutritional information and coffee bean images shown.

We felt very little in the way of an energy jolt. Since this drink contains espresso, we expected to receive quite a jump in energy, but this was not the case.

Web site: Caribou Coffee

Posted by at January 7, 2008 12:35 PM