Max Velocity Energy Drink
Cost: $2.09 for 16 oz.
Active ingredients: Taurine, caffeine
Rating: 6 out of 10
Calories: 120

Retailers from Circle K and 7 Eleven to Aldi have jumped on the energy drink bandwagon by introducing their own brands of beverages. Albertsons is no exception since stocking the Max Velocity line of energy drinks on their store shelves. Being the ever-curious creatures that we are, a question burned in our collective brains...could a retailer out-maneuver their branded counterparts? Lets find out.

The package is rather plain (even dull) featuring their logo and a charging cheetah against a brown background. The 16 oz. can provides a great deal of real estate that goes to waste. (Why not include at least a few "tastes great", "more energy", etc.?)

The energy kick was not all that great. We figured if we drank 16 oz. of energy drink, we are going to get 16 oz. of energy buzz. Not the case here.

The taste was average as well. It starts out sweet and citrusy with a pineapple/strawberry combo to boot, but quickly vanished from our tongues. The carbonation was just so-so, too.

We agreed the Monsters/Red Bulls/Rockstars of the world have little to worry about.

Web site: Max Velocity

Posted by Reviewer at January 24, 2008 03:30 PM