January 25, 2008
Irn-Bru pays £1 for loss-maker Taut - Scotsman
AG Barr adds to its beverage portfolio by acquiring a sports beverage company.
From the article:
"Customers are tending to purchase good quality brands, and in some cases they're going into smoothies or fruit juices or sports and energy drinks. Our objective is to be able to offer our customers something in every sector," White said. "The traditional core carbonated soft drink is still going to be the very largest and by definition of biggest interest. But areas where there's larger growth from a lower start point are of great interest to us."...
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