January 28, 2008
Thirst for sales driving Gatorade - HollandSentinel.com
Pepsi's Gatorade has felt the competitive pressures as consumers more frequently choose functional beverages, energy drinks, and enhanced waters.
From the article:
Each offensive comes at an important time for Chicago-based Gatorade, a division of New York-based PepsiCo. The sports-drink market slowed over the last year as beverage alternatives, from energy drinks to flavored waters, proliferated. And sales seem to have particularly cooled at Gatorade...
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