1in3 Trinity Energy Drink
Cost: $2.00 for 8.4 oz.
Active ingredients: Taurine, caffeine, ginseng, ginkgo biloba
Rating: 6.5 out of 10
Calories: 10

According to the literature that accompanied 1in3 Trinity energy drink, the brand is positioned to appeal to core energy drink consumers as well as the Hispanic and faith-inspired/Christian population. As energy drink marketers attempt to find new ways to separate their beverages from the many energy drinks that enter the market on an almost daily basis, it was only a matter of time before a faith-based energy drink hit store shelves.

1in3 Trinity's packaging is directs and lacks frills...the company name and logo are placed in the center of the 8.4 oz. can surrounded by words such as "goodness", "joy" and "patience" against a dark blue-green background. We found the gothic-tinged imagery basic yet interesting.

The jump in energy was average in comparison to other energy drinks. We did experience a slight crash several hours after consuming the drink.

The overall taste of 1in3 Trinity was disappointing. The beverage started out fruity and sweet, but the flavor did not stand up for very long. We also sensed a bit of a medicine aftertaste. The drink provided several ingredients (pomegranate, grapeskin extract) that pointed to health benefits. Unfortunately, we did not taste the pomegranate which may have added a more sustained fruity appeal.

Web site: 1in3 Trinity

Posted by Reviewer at February 4, 2008 02:26 PM