Marquis Platinum Vitality Energy Drink
Cost: $3.99 for 12 oz.
Active ingredients: Guarana, natural caffeine
Rating: 7.5 out of 10
Calories: 45

Over the past few days, we wondered aloud what was going to be the next niche to be explored by an energy drink. Ironically, Marquis Platinum vitality drink put our musings to rest (at least temporarily...we will continue to tirelessly be on the watch for the latest and greatest energy drinks!). We came to discover Marquis Platinum as attempting to address a few niches, in fact, with one energy drink.

We viewed the package of Marquis Platinum as attracting the lifestyle niche. The 12 oz. can provides a luxurious appeal by combining black and silver striping as a background with a royalty-inspired logo and additional text. We imagined this beverage in exclusive clubs and bars...it would fit right in next to high-end vodkas, rums, tequilas, etc.

The contents of the can appear to be targeting another niche, that of the health and wellness crowd. Marquis Platinum provides copious amounts of antioxidants and value-added ingredients such as green tea, EGCG, aloe leaf, COQ10, pine bark, and others. The taste of the drink is difficult to pinpoint...perhaps a very lightly carbonated, slightly sweet watermelon with an earthy aftertaste. This is not the best energy drink we've tasted...but with all of the healthy ingredients included, we took it into consideration.

We felt a slight boost in energy. On a scale of 1 to 10 we'd give it a 5...not too much...just enough to know we've recently drunk an energy drink. Thankfully we did not experience a sugar crash several hours later.

Web site: Marquis Platinum

Posted by at February 11, 2008 2:50 PM