February 27, 2008
Exclamation Energy Drink
Exclamation Energy Drink
Cost: $1.99 for 12 oz.
Active ingredients: Taurine, caffeine, guarana, panax ginseng
Rating: 8 out of 10
Calories: 180
For those of you old enough to remember, 7UP marketed itself at one time as the "uncola". This was at a time when Coca-Cola and Pepsi were at their zenith's and 7UP need to draw a distinction between cola-oriented soft drinks and 7UP's lemon-lime soft drink. If 7UP was the "uncola", Exclamation should be the "unenergy" drink. What?!, you say? Read on...
Yes, Exclamation energy drink contains energy-enhancing ingredients (caffeine, taurine, ginseng, guarana) and makes no mistake about being an energy drink. However, this beverage does not taste like a typical energy drink...it offers a carbonated, sweet, pear-like flavor which we found appealing. Exclamation also contains a fair amount of vitamins C, B6/B12, niacin, folic acid and biotin.
You are not hit over the head with Exclamation's energy claims because, well, the only one that exists is their subtle tagline-"Exclamation needs no explanation". In fact, the 12 oz. can features a lone exclamation point as their logo against an orange and yellow background. The drinks name appears on the back of the can.
We liked the energy boost we received from Exclamation. Okay, this was very much like an energy drink. We give Exclamation credit for not trying to be like everyone else.
Web site: Exclamation
Beverage Industry Experts Drinks Your Beverage Resources for the Beverage Industry

