March 03, 2008
The sexy energy drink - Southtown Star
Playboy launches its energy drink in hopes of leveraging its recognizable brand within the competitive energy drink segment.
From the article:
Playboy Enterprises Inc. announced it's entering the beverage market with Playboy Energy Drink. The drink enters a saturated (but profitable) market and hopes its bunny logo will be a big hit. The drinks are on shelves in Boston and will be released in Miami, Las Vegas and Los Angeles in March, with other cities to follow at later dates...
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