March 2, 2010
Drive 7 Hour Energy
Drive 7 Hour Energy Shot
Cost- $3.49 for Two 2 fl oz bottles
Active Ingredients- niacin, vitamin b12, vitamin b6, 7-hour energy blend consisting of; caffeine, l-glycine , taurine, n-acetyl-tyrosine
Flavor- Pink lemonade
Size – 2 fl oz
Rating: 5 out of 10
When does the madness end? First there was 3 hour energy then it bumped up to 5 hour and now we have hit 7 hours. I imagine it will be only mere days until a 24 hour shot arrives. Drive 7 Hour Energy Shot is a product available exclusively for Target Stores in the United States. It boasts 7 hours of energy from its tiny 2 fl oz bottle. I am very skeptical when trying products that make claims as outlandish as these. How do you gauge if it gives you 7 hours of energy or not? On the bottle it states it has as much caffeine as a cup of coffee…wellllll how much is that??? (They don’t list the amount of caffeine) Seeing how caffeine is the main ingredient that gives you that kick what makes it last for 7 hours?
Energy shots are consistently tart and concentrated so pink lemonade is an easy choice to mask any burn or medicinal after taste. The flavor was very accurate as far as being pink lemonade was concerned. It was sour but nothing that was unbearable. I expected a more serious sourness but it was no more then what you would expect from a glass of pink lemonade. I'd say 7.5 out of 10 on taste.
The kick is where this shot fails. I try most of these kinds of products either early in the morning or late night after work, I've found these are the times I usually will notice a more dramatic change in mood. I tried Drive 7 Hour Energy after work and finished the 2 fl oz within a couple minutes. Caffeine is usually a fast mover but I must say I waited and waited for something to indicate a rush and must have fallen asleep while waiting. Needless to say, not exactly the results I was shooting for and definitely no 7 hour boost.
Bottom Line- It seems to me like Drive 7 Hour Energy Shot was put together hastily by FSI Nutrition when Target came demanding for a product. Now that may not be true and maybe it took days or weeks of hard work in the lab though I sincerely doubt it. Having spent some time at labs where these types of beverages are created its hard me to believe this product took any real effort. The packaging is sub-par, the kick was nonexistent, and the taste was average. This was a lackluster effort that I can't believe got approved and funded.