DNA Beverage Corp. unveils its new stock trading symbol.
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DNA Energy Drink(TM) is a proprietary line of energy drinks formulated to...
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Circle-K enters the energy drink category with its first wholly-owned beverage.
From the article:
CHARLOTTE, N.C., Sept. 20 /PRNewswire-FirstCall/ -- Circle K(R) Southeast Division, a division of Couche-Tard(R), the second largest independent convenience store operator in North America, announces the launch of the company's first wholly-owned, proprietary energy beverage, GazZu(TM).
According to Circle K officials, GazZu was developed to respond to the worldwide energy drink boom and lack of drinks that appeal to both men and women. "To successfully enter the fast growing energy drink segment, we realized that GazZu had to have a unique approach, different from the typical macho look, feel and taste. We wanted broad appeal," said Russ Kidd, Senior Category Manager -- Packaged Beverages for Circle K Southeast...
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The combination of coffees, soft drinks and energy drinks add to America's obsession with caffeine.
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Even devotees of caffeine in its other forms say the wallops in energy drinks scare them off...
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Jolt Cola – The Original Energy Drink
Cost: $2.50 for 24oz
Active ingredients: Caffeine
Rating: 6.5 out of 10
Calories: 300

Jolt was created in 1985 as a refreshing alternative to coffee, a.k.a. The Espresso of Colas. Included on every can and bottle was the slogan “Twice the Caffeine.”

I tried the cola today and thought it was ok, not great, not bad either. I am rating in the energy drink reviews because it really was the first beverage out there with enough caffeine to be considered an energy drink (72mg per serving). It was also one of the first new age beverages.

The energy levels are OK and the taste is OK not as good as real Coca-Cola but OK! Did I mention that I thought it was OK?

Jolt cola mixes well with any alcoholic beverage that mixes well with Coke.

Web site: Jolt

Energy drinks, teas, and juices are among the 20 new beverages Coca-Cola plans to launch over the next 3 years in India.
From the article:
development said the company is studying a wide range of energy drinks, sports ...
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San Miguel invests in familiar territory, Southeast Asia and beverages.
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Beverage marketers may consider including clearly-labeled caffeine content on their products.
From the article:
But too much of the nation's favorite drug also can be unhealthy. And it's not just coffee you have to worry about. High-energy drinks chock-full of caffeine are becoming more popular. Teenagers tend to have heightened sensitivity to caffeine, and they're a prime market for the high-energy drinks. A troubling trend: using high-energy drinks such as Red Bull as a mixer with alcohol. ...
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More energy drink marketers are entering the health & wellness niche.
From the article:
What sets FRS products apart from traditional energy drinks is its patented formula of beneficial antioxidants and vitamins that deliver a smarter, smooth and sustained energy lift. FRS is an easy and tasty way to increase energy levels while getting more beneficial antioxidants and vitamins into consumers'' diets. The key to unlocking natural, internal energy is through a plant-based antioxidant, Quercetin. One, eleven ounce can of FRS contains the same amount of plant based antioxidants as eating 10 servings of raspberries (5 cups) or 8 servings of red onions (4 cups), quantities that today''s busy consumer may not have the time or desire to eat on a daily basis...
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American Enterprise Development Corp.'s Havoc energy drink is enjoying solid sales growth in 2007.
From the article:
CK Williams, CEO of the company, said: "We are excited by the positive response from new markets where we are introducing our popular Havoc energy drink. As we grow our loyal customer base, we expect to explode into the top tier of energy drink companies from the launch pad of relationships we have built with professional sports teams, college conferences, and major entertainment venues." ...
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Rock Star

G - Pure Energy Drink
Cost: $2 for 6.8oz
Active ingredients: Caffeine, Taurine, B Vitamins, Green Tea Extract,
Rating: 3 out of 10
Calories: o

Brought to you by the makers of Voss water, the very expensive water mostly enjoyed by image conscious people who don

Energy drinks can be enjoyed by most consumers safely when drunk in moderation.
From the article:
Energy drinks also contain ingredients such as taurine, carnitine or ginkgo biloba. While none provides caffeine, they might have a mild effect on the brain, helping to sharpen your mental focus. But the research is scant and unclear about their true effects...
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DC International adds to its management team.
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With more than 75 million loyal fans, the NASCAR demographic presented an...
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Mate' has gained acceptance recently with consumers searching for a healthy twist to their energy drinks.
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Update credit card information ...
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As with many growing trends, energy drink consumption should be enjoyed responsibly and in moderation.
From the article:
s popular energy drinks were cashing in on. You see, in order to keep up with the health craze, where an exercise
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Teens and young adults continue to drive energy drink consumption in the U.S.
From the article:
Sweeney is among the growing number of teenagers and young adults who are awakening to the buzz provided by coffee and energy drinks. ...
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Coca-Cola extends its energy drink offerings under their Odwalla brand.
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Coca-Cola Co. will begin selling an energy drink under its Odwalla juice line to capture more sales in the faster-growing market...
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Xyience

Million

One Dallas-based company overcomes adversity to profit on the growth of the energy drink category.
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The drink boasts more niacin and vitamin B than traditional energy drinks, without the sugar or the need to drink 8 ounces to 24 ounces of liquid. Custom Nutrition's energy drink contains no sugar or carbonation and comes in a 2-ounce portion. ...
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Energy drink marketers are the first to stress moderation when making all food and beverage choices.
From the article:
She turned to one of many high-energy drinks on store shelves to get her going before punching the time clock. The 135-pound Schueller soon found she was consuming more than just a cold version of a cup of coffee...
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According to a new study, consumers who purchase energy drinks prefer creative ads and flashy packaging.
From the article:
Despite marketing research, consultants, MBA hires and all the rest of it, some brands that focus on pricing, such as energy drinks, are unaware that shoppers don't care about discounts and do care about flashy packaging. So all the marketing brainpower behind that discount strategy is well, basically, a waste of good music. ...
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Cintron Sugar Free Citrus Mango Liquid Energy
Cost: $2 16 oz
Active ingredients: B3, B5, B6, B12, Taurine, Caffeine
Rating: 8.12 out of 10
Calories: 0 x 2

As I am slowly parting ways with the duties here on the site, I will still come by once in awhile to make a guest post when ever a energy drink happens to come my way that I haven't yet reviewed. So with that thought I just wanted to share my thoughts on this flavor of Cintron sugar free. I really liked the original Cintron citrus mango and guess what I like this one even better, because I really don't need the calories, but sometimes I need the energy. This drink has a decent kick and has a great taste just like the original version, but with no freaking calories, and I like that a lot. So if you want something that has the citrus orange flavor, but doesn't taste just like another orange crush knock off I really recommend trying this flavor out, either the original or the sugar free version, it just has a really nice unique citrus taste, different from most other citrus energy drinks.

I think the can is kinda boring and lam, but whatever some people get all into the packaging as you can see by a recent news report, apparently a study found that in the energy drink market stylized cans and marketing sold better than discounted or sale items. I find that odd because I am usually looking for the best bang for my buck. I guess if you got the money burn through it, so what I am saying is that Cintron should possibly look at their can designs. I also really like places with four packs on energy drinks, the nice Monster 4 packs are a great example of this. So take some time rework that stuff and then just start getting samples of this flavor out, because it is on dang tasty energy drink.

website: Cintron Sugar Free Citrus Mango Liquid Energy

Enviga Green Tea Energy Drink
Cost: $1.50 for 12oz
Active ingredients: Calcium lactate, Concentrated Green tea
Rating: 4 out of 10
Calories: 5

Enviga is not a real energy drink, it has the appearance of an energy drink (Same look and can). It sounds like and energy drink, but it

An important holiday spurs the sales of energy drinks.
From the article:
By Nauman Tasleem
LAHORE: The sales of all types of beverages, including soft drinks and energy drinks have showed a rise in the market ahead of Ramazan, said local traders and merchandisers on Monday...
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Proper labeling and targeted marketing efforts are necessary to separate energy drinks from those that contain alcohol.
From the article:
Despite similar packaging, energy drinks Rockstar and Monster are nonalcoholic, while Sparks and Tilt, also in glass, contain alcohol...
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Energy drinks and India are a solid match for Coca-Cola.
From the article:
Calcutta, Sept. 9: Coca-Cola India is planning to launch flavoured water, sports and energy drinks...
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Java Monster - Mean Bean Energy Drink
Cost: $2 16oz
Active ingredients: Taurine, Ginseng, Guarana, Caffeine, L-Carnatine, Glucuronolactone, A,C & B Vitamins
Rating: 7.8 out of 10
Calories: 100 per serving

The best tasting of all of the energy drinks by far, Monster

More ways to profit from the rapidly-growing energy drink category.
From the article:
Established in 1886, Coca-Cola has one of the longest legacies of any American company and one of the strongest brands. Driven by competition from PepsiCo's (NYSE: PEP) Pepsi, Coca-Cola made a short-lived change to its formula in the mid-1980s, but New Coke was a flop. Fortunately, the company's ventures into more flavors of its core soft drink as well as sports and energy drinks, teas, juices, and bottled water have been more successful over the years. With increased efficiencies in its worldwide distribution of its concentrated syrups and drinks, Coca-Cola has converted 6.3% annual revenue growth into 9.2% growth in net income over the past 18 years...
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With projected sales of $4.5 billion in 2007, how can you profit from energy drinks explosive growth? Read on...
From the article:
Energy drinks are no mere fad. A decade after the U.S. introduction of Red Bull, sales for the category are still growing at a double-digit pace. The drinks have become a caffeine delivery system of choice for those under 35, with an average skinny can delivering half the charge of a cup of coffee...
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Red Bull Sugar Free Energy Drink
Cost: $2 for 8.4 oz - $3 for 12 oz
Active ingredients: Caffeine, taurine, B Vitamins, inositol
Rating: 8.5 out of 10
Calories: 10 per 8.4 oz

Red Bull is surely the king of energy drinks and will always be, who can deny the impact that this drink has had on the beverage industry. Red Bull single handedly created the fastest growing category in beverage. For that reason I have to be somewhat objective about this because this product obviously gets a ten out of ten for its success and execution and that could lead to a review that is based on size of brand and not quality. For instance there are a lot more Chryslers sold every year than Ferraris but we all know which the better car is.

For taste I would have to say I prefer some other products (Rock Star, Go Girl, Archers Farm) but for energy this is amongst the best. It works every time without fail, I drink a Red Bull and I get wings, just as they promise. I also feel really cool when I have a Red Bull in my hand (Like wearing Nike or Oakley).

This little champion of a drink is now available in 12oz cans for $3. It

More buzz regarding the caffeine content on an array of products ranging from over-the-counter pharmaceuticals to beverages.
From the article:
Calories, carbohydrates and fat are consciously tracked nutritional facts. Caffeine? Not so much. An alkaloid, caffeine acts as a stimulant and is commonly found in coffee, tea, soda and energy drinks. The severity of those stimulating properties, addictiveness and potential health problems are widely debated. However, most agree that because tolerance levels vary, everyone responds differently to caffeine...
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Good news for those of us that enjoy energy drinks.
From the article:
This, however, does not eliminate energy drinks and soft drinks from the picture. They are just not quite as popular as the other products worldwide...
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Starbucks

Proper labeling is vitally important to the alcohol/energy beverage category.
From the article:
The beverages come in cans that look more like the non-alcoholic high-caffeine drinks that are particularly popular on college campuses than they do beer. Energy drinks (the kind that do not contain alcohol) constitute a $3 billion annual industry in this country. Being highly caffeinated presents its own health problems. It is mildly addictive and can be a threat to the cardiovascular systems of some people. But, young people soon enough made it more complicated; they started using Red Bull and the like as mixers with alcohol. This includes rum, vodka ... even champagne...
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Monster Lo-Carb
Cost: 2.29 16oz
Active ingredients: Guarana, Caffeine, Ginseng, B Vitamins, L-Carnitine
Rating: 5 out of 10
Calories: 10

Definitely not my favorite energy drink, I tried it today for the first time and it didn

Rock Star Juiced Pomegranate Energy Drink - 50% Juice/100% Energy
Cost: $2.49 16 oz
Active ingredients: Guarana, Ginseng, B vitamins, Milk Thistle, Caffeine, Inositol, Ginko Biloba, Taurine
Rating: 8 out of 10
Calories: 230 per can

Considering that it's 3am and I'm still going strong this energy drink must have quite a kick. Actually it has 80mg/8oz serving but I'm up all the same. This energy drink from has a good pomegranate flavor with a huge amount of sweetness. Good in a fruit punch with a combination of vodka, tequila etc. Over all, of the energy juices that I've tasted, this one is about pretty good, not as good as some of my favorites but way better than the way energy drinks used to taste. If you are looking for a little more of a natural product this one is worth a shot.

Web site: Rock Star Energy Drink

Archer Farms Sugar Free Energy Drink
Cost: 1.49 16oz
Active ingredients: Taurine, Inositol B vitamins, caffeine
Rating: 7 out of 10
Calories: 10 per can

Archer Farms is a Target private label product (You know the big chain that has all those great deals) so I got it for a decent price. That said it tastes pretty good and if I didn

Energy drink promotions by retailers can increase both in-store traffic and profits.
From the article:
"The pump toppers are catchy and vibrant, and the response from the customer has been pure excitement about potentially winning NASCAR tickets," said Mike Haynes, president of Eclipse Retail Management, which markets Conoco and Phillips fuels at the Jenny's stores. "We've given out tons of tickets and really like the marketing approach DC Brands takes for its Turn Left Energy Drinks. It's a good product and engages the customer with added value." ...
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