With Red Bull as the primary driver, the sports and energy drink segment grew by 21% in the UK for 2007.
From the article:
Another big winner in 2007 was the sports and energy drinks market, which grew by 21 per cent. Red Bull led the charge, increasing its sales by £28 million to £164 million...
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Energy drinks find their way into elementary and middle schools, drawing the concern of school officials.
From the article:
Want to feel like a "Rock Star"... or better yet... a "Monster?"
Yes, these are some of the so-called energy drinks you can find just about anywhere.
"Number one seller out of our coolers is the energy drinks."...
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The state of Utah is investigating whether to require energy drinks containing alcohol to feature more specific labeling.
From the article:
Energy drinks have become immensely popular in recent years, especially with youth, but some health officials are working to restrict how the drinks are sold. ...
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7-Eleven's launch of Inked energy drink illustrates just how mainstream tattoos have become.
From the article:
"There is always an element of rebellion or rite of passage with these things," said David Crockett, assistant professor of marketing at the University of South Carolina. "What makes them interesting is how the marketplace appropriates that rebelliousness and serves that back to you in the form of an energy drink."...
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Research has indicated the combination of energy drinks and alcohol can increase the odds of being injured.
From the article:
The researchers believe that alcohol can affect the central nervous system and the development of the brain in such a way that it can increase the probability of developing an alcohol problem. So while environmental and genetic factors are still very important in the development of an alcohol problem, in utero exposure to alcohol also seems to play a role.
Dear Dr. Levy: I know that many kids now mix alcohol with energy drinks. Is this dangerous?
A: Researchers have begun to look at this. It appears college students who mixed alcohol with energy drinks doubled their risk of being injured and requiring medical attention. In addition, mixing alcohol and energy drinks together increases the chances of driving with someone who is intoxicated, as well as being taken advantage of sexually or taking advantage of someone else...
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National Beverage Corp. profit rose sharply driven by strong sales of energy drinks, waters and juices.
From the article:

National Beverage Corp., which distributes beverages and makes its own soda and energy drinks, said Thursday its fiscal second-quarter profit rose 13 percent due to price increases and strong sales of water, juice and energy drinks...
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Hansen Natural Corp., owner of the Monster brand of energy drinks, saw its stock jump after a robust report from Wall Street.
From the article:
"We believe the focus by the large branded players in this category has served to further validate energy drinks and assist in expanding shelf space,
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Energy drinks and sports drinks continue to grow in the US. Energy drinks in particular are projected to rise 12% annually and reach $9.3 billion in sales by 2011.
From the article:
Energy drinks, including sports drinks, are gaining momentum at the expense of carbonated beverages, according to a new report from Packaged Facts...
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Thailand still holds the top ranking in consumption per person of energy drinks.
From the article:
The global energy drinks market advanced 17% in 2006 to 3,431 million litres, according to the latest report by global drinks consultancy Zenith International. ...
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Gatorade is working to stave off competitive threats by brands such as Red Bull and Vitaminwater with increased marketing initiatives.
From the article:
Brands from Glacéau (KO) waters to Red Bull energy drinks are encroaching on Gatorade's turf. "Competition is nothing new to us, and we take all of our competitors seriously," Magazine says. "The market has been somewhat explosive in our arena."...
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Added caffeine consumption, especially during the stressful holiday season, can hide serious sleep obstacles.
From the article:
“Many people won’t get enough sleep during the holidays and will drink numerous cups of coffee or high energy drinks so they will have enough energy to finish shopping and attend numerous parties,” said Dr. Joshua Septimus, an internist with The Methodist Hospital in Houston. “Most will use caffeine to push their bodies to the extreme, when they could get just as much energy from good night’s sleep.”...
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Australians are consuming more sports drinks, energy drinks, water, and ready-to-drink teas and less carbonated soft drinks, according to a recently published report.
From the article:
energy drinks and iced teas from 2002 to 2006, the decline in sugar...
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Energy drinks containing alcohol are finding their way into the hands of minors. Marketers, retailers and parents have cause for concern.
From the article:
'Everyone has to understand that drinking one of these products is virtually the same as drinking a beer product. It can have a dangerous impact on driving or any other activity.' - Chris Albrecht Alcoholic Beverage Control That energy drink your teen is so fond of may contain a potent mix of alcohol and caffeine. Using names such as Tilt, Rockstar 21, Liquid Core, Sparks and Joose, the colorful cans sold in grocery, convenience and liquor stores are marketed to children and young adults. ...
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A new energy drink incorporates several unique ingredients in an effort to separate the beverage in a competitive marketplace.
From the article:
Their beverage didn't start as an energy drink, but it was the best medium for fraternity brothers Waylon Howell and Joe Elmore to market their mood enhancement formula called Neuro Fuel. Advertisement...
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From the article:
In homes and dorm rooms across the country, young people are mixing a new kind of cocktail: energy drinks and alcohol...
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New evidence that individuals with high blood pressure should be cautious in their consumption of energy drinks.
From the article:
Nowadays, having at least one energy drink a week has become the norm of the day, especially for people who exercise at gyms. But, now a new study that was conducted in the US has indicated that such energy drinks can increase one’s blood pressure...
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As tattoos migrate into the mainstream of society, they are linked by marketers to promote products as diverse as shoes, tires, and energy drinks.
From the article:
"There is always an element of rebellion or rite of passage with these things," said David Crockett, assistant professor of marketing at the University of South Carolina. "What makes them interesting is how the marketplace appropriates that rebelliousness and serves that back to you in the form of an energy drink."...
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College students may be using energy drinks and prescription drugs to provide an added boost while preparing for exams.
From the article:
Lape said what he typically sees in his classmates is “mostly chugging coffee and slamming Red Bulls just to stay awake in class.” ...
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The results of a recent study indicate mixing energy drinks with alcohol can add to the likelihood of high-risk behaviors.
From the article:
The growing trend of combining energy drinks with alcohol is leading to an increase in high-risk behavior, a study reports. ...
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A study conducted on healthy volunteers and the effect energy drinks had on them indicates a link to potential cardivascular problems.
From the article:
A study by researchers in the U.S. has found that for some people high energy drinks may be dangerous. ...
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A California-based company profits from the latest trend in energy drinks-energy shots.
From the article:
Though the company is currently in the energy drink market, future products could stretch to other functional drinks, from general health to high performance...
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A medical Dr. offers his opinions on the benefits and risks of energy drinks specific to college students.
From the article:
Q: I recently visited my son at college and he and his friends drink a lot of energy drinks. They swear it helps them focus and study for exams. Are energy drinks safe? ...
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Consumer Reports investigates energy drinks and suggests enjoying these popular beverages in moderation.
From the article:
KUSA - Over half a billion dollars was spent on energy drinks last year. That's a 34 percent increase from the year before...
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Today's consumers are taking advantage of a wider selection of beverage choices. Energy drinks, sports drinks, and enhanced waters continue to attract consumer attention.
From the article:
Consumers have gotten more picky about their liquid refreshments. The core 18- to 24-year-old soda drinker is moving away from sugary sodas to energy drinks and healthy beverages.
Over the past decade, the market has moved from one-size-fits-all megabrands to targeted niche products, says Gary Hemphill, managing director of Beverage Marketing Corp., a consulting and research firm. ...
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Although Seattle consumes the most caffeinated coffee, Chicago is tops when it comes to its love of all caffeinated beverages including energy drinks, soft drinks, teas and coffee.
From the article:
Chicagoans eat more chocolate and drink more cola than other U.S. urbanites, and are among the top consumers of energy drinks and coffee...
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The lead researcher of a recently published study drawing a link between energy drinks and a rise in heart rate and blood pressure levels points out that energy drinks may be unfairly identified as sole offenders. The researcher indicates more commonly used beverages such as coffee and tea need to be included.
From the article:
Blood pressure increases slightly after drinking energy drinks, a small study shows. But is this rise enough to be harmful?. ...
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Researchers have identified a connection between an ingredient found in many energy drinks, ginkgo tea, and increased heart-related disorders.
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Ginkgo tea may be harmful as a new study has linked energy drinks to the high blood pressure and cardiovascular attacks and strokes...
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Monster Energy sets its sights on challenging Coca Cola in the UK.
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...
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A leading consumer testing company looks into energy drinks.
From the article:
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With names like Rockstar, Full Throttle and No Fear, caffeinated energy drinks are hot, accounting for $744 million in annual sales. While they may especially appeal to young adults, the beverages often contain multiple stimulants, making them a poor choice for young children and pregnant women. They can also be risky if mixed with alcohol. ...
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An industry watchdog group is concerned with the appearance of companies marketing energy drinks containing alcohol to kids.
From the article:
Simon was in Charlotte on Friday to talk about the growing trend in alcoholic energy drinks. Her group reports energy drink sales reached more than $3 billion in 2006, and Simon fears America’s youth are the target consumers. ...
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Energy drinks combined with alcohol are popular with Australian university students and command a premium price.
From the article:
But the pub has deliberately opted not to stock pre-mixed spirit-based energy drinks. ...
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The results from a recent study indicating energy drinks may pose risks for people with high blood pressure and heart disease were deemed inconclusive due to a small number of participants.
From the article:
This just in: energy drinks could pose dangers to “people out there who have preexisting heart problems,” but they’re still trying to figure that out...
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Officials in Britain are concerned about the rise in underage drinking in their country. Ease of access and mixing alcohol with energy drinks add to the problem.
From the article:
Generated Tue, 06 Nov 2007 05:06:11 GMT by Prolexic.com (SI3.MIA1/3.02.5.STABLE14)...
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A recent survey reveals the results of mixing college students, alcohol, and energy drinks.
From the article:
College students who drink alcohol mixed with caffeine-loaded "energy" drinks are more likely to drink more in a single session, finds a new study. They're also at a higher risk for injury compared to students who drink alcohol without energy drinks...
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The ingredients found in many of today's energy drinks are explained by a healthcare professional.
From the article:
If you don't go overboard, say experts, the only price you'll pay is the hefty one at the checkout line. Many of the ingredients common to most energy drinks are beneficial, unless quaffed in huge amounts, says George Fredericks, pharmacy director at an Albany-area hospital group. He is a fan of the drinks, though he frugally favors Red Thunder. ("It's $2 for a four-pack, compared to around five or six dollars for a pack of Red Bull," he says.) ...
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Students in San Diego challenged parents and local politicians to identify energy drinks from those energy drinks also containing alcohol. Most could not.
From the article:
Adjust font sizeSave for LaterEmail to FriendsPrint ModeSubmit your own content on this or any topic. Get started.In an October 19th, 2007 press release, the San Diego County Alcohol Policy Panel stated that young people had teamed up with other interested parties to ask that safeguards be initiated on Alcopops and other alcohol containing energy drinks. The meeting took place at the San Diego County Alcohol Policy Panel yearly Legislative Forum on Underage Drinking. Two of the goals of the Forum are to get the governor of California to reclassify energy drinks containing alcohol as "distilled spirits", and to get him to investigate the marketing of alcohol containing energy drinks to teenagers...
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Energy drinks and sports drinks can satisfy the specifics needs from the weekend warrior to the serious competitor.
From the article:
If you want to personalize your power drink or if you want to make sure what ingredients are in the power drinks you take in, you can make your own blend to meet what your body needs for a specific bodybuilding training set. There are many protein power drinks that you can blend and mix. Protein power drinks add muscle to the drink and it also contains carbohydrates, calcium, riboflavin and of course, protein...
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Teachers, doctors and law enforcement join forces to warn parents and students of the dangers associated with energy drinks that include alcohol.
From the article:
Youth gave law enforcement officers and teachers energy drinks, some with alcohol some without, to see if they can tell the difference between an energy drink containing alcohol and one without. "These drinks taste very similar to each other. Most adults we have found can't tell which have alcohol in them," said Mary Kate Foster, chair of the San Diego County Youth Council. "On top of that, the alcohol industry labeling practices make it too hard to tell the difference between drinks that contain alcohol and those that don't. It's not surprising some parents are accidentally purchasing these items for their kids."...
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Law enforcement in Idaho and other states are teaming with retailers to increase the awareness of halting the sale of energy drinks containing alcohol to minors.
From the article:
Several companies have come out with new alcoholic versions of popular energy drinks that are packaged very similarly to their non-alcoholic counter parts.
Now, Idaho State Police are warning parents, convenience store clerks and school officials to beware. ...
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Anheuser-Busch supports relief efforts for those affected by wildfires that raged in Southern California recently.
From the article:
The Anheuser-Busch Foundation said Thursday it donated $500,000 and more than 500,000 cans of drinking water and energy drinks to the American Red Cross to aid relief efforts to those affected by the Southern California wildfires. ...
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Rockstar enters into an agreement with Barr Soft Drinks to start its own British invasion.
From the article:
Barr Soft Drinks, the maker of Irn-Bru, has signed an exclusive five-year partnership agreement with Rockstar Inc Energy Drinks from North America to sell its double sized energy drink brands across the UK from this November...
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Energy drinks help propel the world's largest soft drink bottler, CCE, to strong profits.
From the article:
One of the principal drivers was sales of energy drinks — namely the Full Throttle and RockStar beverages. They increased more than 25 percent in the quarter...
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Its no surprise many college students depend on caffeinated drinks to start and sustain their day. Energy drinks and coffee are popular options.
From the article:
Like West, freshman undecided major Mary K. Caudle said she can’t live without her favorite energy drink. ...
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Its estimated the energy drink category globally will grow to $10 billion in sales by 2010. Several factors can impede this growth, namely improper marketing and labeling of energy drinks containing alcohol.
From the article:

That was just one of the horror stories about the innocent-looking drinks in decorative cans at grocery and convenience stores along the Wasatch Front and elsewhere. While the young man's choice of drink contained no alcohol, many do, said Becky Canning, a prevention specialist with the Utah County Division of Substance Abuse at a recent Lehi Community Council Family Workshop. All contain high amounts of caffeine and sugar...
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A known and well-understood ingredient, caffeine, is a major reason for the appeal of energy drinks.
From the article:
Neither regulated nor standardized by the Food and Drug Administration, energy drinks comprise a multibillion-dollar industry, with 65 percent of consumers under age 35, data show...
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San Diego, among many other cities across the country, is investigating the dangers associated with teens and energy drinks that include alcohol.
From the article:
They have catchy names such as Tilt, Rockstar 21 and Sparks, and contain many of the same ingredients as ordinary energy drinks. But the beverages are laced with alcohol, and youths are guzzling them, often unbeknown to parents or teachers. ...
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The need for bold product labeling is vitally important to companies marketing energy drinks that contain alcohol. Retailers must be on guard to protect themselves against selling these products to minors.
From the article:
That's because the carbonated drinks contain alcohol, and you may not even know it...
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Moderate caffeine consumption, exercise and a balanced diet are clearly a path to sustainable health.
From the article:
Dr. Roger Spahr and Dr. John Martin point out the alternatives to slurping sugar-filled energy drinks found at your local supermarkets, convenient stores and soda machines. Taking into consideration these five tips may reduce hypertension, high or low blood sugar and weight gain...
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Retailers and marketers must share the responsibility of properly promoting and selling energy drinks that also contain alcohol.
From the article:
Cole and Sam Bates-Norum play sports and drink energy drinks. They said if the bottle is labeled as an energy drink, they would probably drink it and not know the difference...
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Healthcare officials and college students voice their opinions on the good and bad of alcohol and caffeine.
From the article:
“Energy drinks, such as ‘Full Throttle’ and ‘SoBe No Fear,’ contain 144-158 milligrams of caffeine,� Lohrman said. “After a person drinks a can, they may find themselves thirsty for another since it leaves their system quickly.�...
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Beverage marketing

Binge drinking on college campuses continues to be a significant problem.
From the article:
Although, universities nationwide are pouring millions of dollars into programs to crack down on or curb campus binge drinking, studies show there's been little change. In fact, alcohol companies continue to release new products that encourage excessive alcohol consumption. They do it with better-tasting shots and combining hard liquor with other mixers, such as energy drinks that mask the harsh flavor...
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energy drink marketing

Rockstar will be distributed in the UK in hopes of shifting market share away from Red Bull.
From the article:
Barr Soft Drinks, the maker of Irn-Bru, is bringing US energy drink Rockstar to the UK later this year. It is understood that Barr hopes the drink will steal share from market leader Red Bull...
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A recently launched energy drink formulated especially for women is using the approach of a national tour to begin promoting their beverage.
From the article:
Lady Pink has partnered with Club Scene to facilitate and promote their launch through a National tour. Lady Pink is a unique energy drink specially formulated for women without any sugars or carbs. The objective of the National tour is to create brand awareness for Lady Pink while building relationships with local and National distributors leading to future sales. ...
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Power Brands

A Hip-Hop media executive launches a new line of energy drinks looking to expand his brand and appeal to urban consumers.
From the article:
According to Rifkind, he plans on introducing Loud Energy Drinks in the same fashion that he has broken numerous records over the past 20-years. ...
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The powdered energy drink niche is enjoying robust growth. One company has effectively used advertising and sampling to support their branding.
From the article:

While other small firms are selling energy drinks in powder form like Zipfizz, the firm has seen other competitors come and go in the past few years. "We own that market," Riley Livingston, Zipfizz's co-founder and chief executive officer, said unabashedly. "Our thing is to be different and unique. The form it comes in is still unique and the packaging is unique."...
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Distinctly different marketing and promotional campaigns are one step toward separating energy drinks from those that contain alcohol.
From the article:
County health officials are asking local parents to demand regulation for energy drinks, saying teens may be drinking alcohol under the nose of unsuspecting parents...
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Video game enthusiasts are the latest target for energy drink marketers.
From the article:
Demand for energy drinks is being fueled by extended work hours and a growing cultural desire for "peak" or "release" experiences, Nicholas said...
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Several of the hottest trends in beverages are highlighted in this article.
From the article:
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The appeal of combining alcohol and energy drinks is growing among Italian university students.
From the article:
Science Daily — Energy drinks -- known for their stimulant effects on the central nervous system -- have become more and more popular among young people in recent years. ...
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Medical Doctors weigh in on energy drinks from time to time.
From the article:
Red Bull, Monster, RockStar. Just some of the energy drinks on the market that have become so popular. In fact, according to the company, last year alone 2.5 billion cans of Red Bull were consumed worldwide. But before you pop that top and guzzle one down... there's a message some physicians want you to know...
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Consumers and retailers have compared energy drinks to liquid gold. One thief took this concept too far.
From the article:
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29 state attorneys general keep the pressure on companies marketing beverages combining energy and alcohol to minors.
From the article:
In fact, 29 attorneys general have banded together to take aim at those companies that sell alcoholic energy drinks. The main point of contention seems to be whether or not the marketing campaigns for these particular beverages are targeting underage drinkers...
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DNA Beverage Corp. unveils its new stock trading symbol.
From the article:
DNA Energy Drink(TM) is a proprietary line of energy drinks formulated to...
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Circle-K enters the energy drink category with its first wholly-owned beverage.
From the article:
CHARLOTTE, N.C., Sept. 20 /PRNewswire-FirstCall/ -- Circle K(R) Southeast Division, a division of Couche-Tard(R), the second largest independent convenience store operator in North America, announces the launch of the company's first wholly-owned, proprietary energy beverage, GazZu(TM).
According to Circle K officials, GazZu was developed to respond to the worldwide energy drink boom and lack of drinks that appeal to both men and women. "To successfully enter the fast growing energy drink segment, we realized that GazZu had to have a unique approach, different from the typical macho look, feel and taste. We wanted broad appeal," said Russ Kidd, Senior Category Manager -- Packaged Beverages for Circle K Southeast...
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The combination of coffees, soft drinks and energy drinks add to America's obsession with caffeine.
From the article:
Even devotees of caffeine in its other forms say the wallops in energy drinks scare them off...
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Energy drinks, teas, and juices are among the 20 new beverages Coca-Cola plans to launch over the next 3 years in India.
From the article:
development said the company is studying a wide range of energy drinks, sports ...
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San Miguel invests in familiar territory, Southeast Asia and beverages.
From the article:


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Beverage marketers may consider including clearly-labeled caffeine content on their products.
From the article:
But too much of the nation's favorite drug also can be unhealthy. And it's not just coffee you have to worry about. High-energy drinks chock-full of caffeine are becoming more popular. Teenagers tend to have heightened sensitivity to caffeine, and they're a prime market for the high-energy drinks. A troubling trend: using high-energy drinks such as Red Bull as a mixer with alcohol. ...
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More energy drink marketers are entering the health & wellness niche.
From the article:
What sets FRS products apart from traditional energy drinks is its patented formula of beneficial antioxidants and vitamins that deliver a smarter, smooth and sustained energy lift. FRS is an easy and tasty way to increase energy levels while getting more beneficial antioxidants and vitamins into consumers'' diets. The key to unlocking natural, internal energy is through a plant-based antioxidant, Quercetin. One, eleven ounce can of FRS contains the same amount of plant based antioxidants as eating 10 servings of raspberries (5 cups) or 8 servings of red onions (4 cups), quantities that today''s busy consumer may not have the time or desire to eat on a daily basis...
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American Enterprise Development Corp.'s Havoc energy drink is enjoying solid sales growth in 2007.
From the article:
CK Williams, CEO of the company, said: "We are excited by the positive response from new markets where we are introducing our popular Havoc energy drink. As we grow our loyal customer base, we expect to explode into the top tier of energy drink companies from the launch pad of relationships we have built with professional sports teams, college conferences, and major entertainment venues." ...
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Energy drinks can be enjoyed by most consumers safely when drunk in moderation.
From the article:
Energy drinks also contain ingredients such as taurine, carnitine or ginkgo biloba. While none provides caffeine, they might have a mild effect on the brain, helping to sharpen your mental focus. But the research is scant and unclear about their true effects...
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DC International adds to its management team.
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With more than 75 million loyal fans, the NASCAR demographic presented an...
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Mate' has gained acceptance recently with consumers searching for a healthy twist to their energy drinks.
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Update credit card information ...
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As with many growing trends, energy drink consumption should be enjoyed responsibly and in moderation.
From the article:
s popular energy drinks were cashing in on. You see, in order to keep up with the health craze, where an exercise
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Teens and young adults continue to drive energy drink consumption in the U.S.
From the article:
Sweeney is among the growing number of teenagers and young adults who are awakening to the buzz provided by coffee and energy drinks. ...
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Coca-Cola extends its energy drink offerings under their Odwalla brand.
From the article:
Coca-Cola Co. will begin selling an energy drink under its Odwalla juice line to capture more sales in the faster-growing market...
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One Dallas-based company overcomes adversity to profit on the growth of the energy drink category.
From the article:
The drink boasts more niacin and vitamin B than traditional energy drinks, without the sugar or the need to drink 8 ounces to 24 ounces of liquid. Custom Nutrition's energy drink contains no sugar or carbonation and comes in a 2-ounce portion. ...
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Energy drink marketers are the first to stress moderation when making all food and beverage choices.
From the article:
She turned to one of many high-energy drinks on store shelves to get her going before punching the time clock. The 135-pound Schueller soon found she was consuming more than just a cold version of a cup of coffee...
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According to a new study, consumers who purchase energy drinks prefer creative ads and flashy packaging.
From the article:
Despite marketing research, consultants, MBA hires and all the rest of it, some brands that focus on pricing, such as energy drinks, are unaware that shoppers don't care about discounts and do care about flashy packaging. So all the marketing brainpower behind that discount strategy is well, basically, a waste of good music. ...
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An important holiday spurs the sales of energy drinks.
From the article:
By Nauman Tasleem
LAHORE: The sales of all types of beverages, including soft drinks and energy drinks have showed a rise in the market ahead of Ramazan, said local traders and merchandisers on Monday...
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Proper labeling and targeted marketing efforts are necessary to separate energy drinks from those that contain alcohol.
From the article:
Despite similar packaging, energy drinks Rockstar and Monster are nonalcoholic, while Sparks and Tilt, also in glass, contain alcohol...
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Energy drinks and India are a solid match for Coca-Cola.
From the article:
Calcutta, Sept. 9: Coca-Cola India is planning to launch flavoured water, sports and energy drinks...
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More ways to profit from the rapidly-growing energy drink category.
From the article:
Established in 1886, Coca-Cola has one of the longest legacies of any American company and one of the strongest brands. Driven by competition from PepsiCo's (NYSE: PEP) Pepsi, Coca-Cola made a short-lived change to its formula in the mid-1980s, but New Coke was a flop. Fortunately, the company's ventures into more flavors of its core soft drink as well as sports and energy drinks, teas, juices, and bottled water have been more successful over the years. With increased efficiencies in its worldwide distribution of its concentrated syrups and drinks, Coca-Cola has converted 6.3% annual revenue growth into 9.2% growth in net income over the past 18 years...
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With projected sales of $4.5 billion in 2007, how can you profit from energy drinks explosive growth? Read on...
From the article:
Energy drinks are no mere fad. A decade after the U.S. introduction of Red Bull, sales for the category are still growing at a double-digit pace. The drinks have become a caffeine delivery system of choice for those under 35, with an average skinny can delivering half the charge of a cup of coffee...
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More buzz regarding the caffeine content on an array of products ranging from over-the-counter pharmaceuticals to beverages.
From the article:
Calories, carbohydrates and fat are consciously tracked nutritional facts. Caffeine? Not so much. An alkaloid, caffeine acts as a stimulant and is commonly found in coffee, tea, soda and energy drinks. The severity of those stimulating properties, addictiveness and potential health problems are widely debated. However, most agree that because tolerance levels vary, everyone responds differently to caffeine...
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Good news for those of us that enjoy energy drinks.
From the article:
This, however, does not eliminate energy drinks and soft drinks from the picture. They are just not quite as popular as the other products worldwide...
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Proper labeling is vitally important to the alcohol/energy beverage category.
From the article:
The beverages come in cans that look more like the non-alcoholic high-caffeine drinks that are particularly popular on college campuses than they do beer. Energy drinks (the kind that do not contain alcohol) constitute a $3 billion annual industry in this country. Being highly caffeinated presents its own health problems. It is mildly addictive and can be a threat to the cardiovascular systems of some people. But, young people soon enough made it more complicated; they started using Red Bull and the like as mixers with alcohol. This includes rum, vodka ... even champagne...
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Energy drink promotions by retailers can increase both in-store traffic and profits.
From the article:
"The pump toppers are catchy and vibrant, and the response from the customer has been pure excitement about potentially winning NASCAR tickets," said Mike Haynes, president of Eclipse Retail Management, which markets Conoco and Phillips fuels at the Jenny's stores. "We've given out tons of tickets and really like the marketing approach DC Brands takes for its Turn Left Energy Drinks. It's a good product and engages the customer with added value." ...
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Yes, the energy drink category continues to be a rapidly growing segment of the beverage business and yes, many do contain caffeine.
From the article:
With names such as Rockstar, Full Throttle and No Fear, caffeinated energy drinks are hot right now, accounting for some $744 million in annual sales. While they may especially appeal to young adults, the beverages often contain multiple stimulants, making them a poor choice for young children and pregnant women. They can also be risky if mixed with alcohol...
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Energy drinks as a cocktail mixer continues to win fans. Moderation needs to be kept in mind as well.
From the article:
That was a Jager Bomb, just one of the many popular energy drink cocktails sold at bars these days. ...
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Coffee is the most widely consumed caffeinated beverage in the world.
From the article:
Like most college students, Philip Turner would find his energy waning in the afternoons. To keep his energy level high enough to get through classes and studying, the Athens State University junior would grab a Red Bull or MDX energy drink...
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Europe is watching with interest the concerns in the U.S. surrounding alcohol-containing energy drinks.
From the article:
Criticisms of alcoholic energy drinks in the US, could also have effect Europe's ready-to-drink (RTD) beverage market, a health expert has warned...
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Common sense and good judgement are important.
From the article:
Dubai: Moderation, not stronger warning labels, is important regarding energy drinks, medical professionals and drinks manufacturer advise, after a man almost died after overdosing on a caffeine-rich energy drink...
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Twenty-eight state attorney generals keep the pressure on energy drinks containing alcohol.
From the article:
28 state attorney generals, along with the District of Columbia and Guam, are going after the manufacturers of "alcoholic energy drinks"...
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Teen caffeine consumption is on the rise.
From the article:
Young Las Vegans Kathy and Jacquline say coffee and energy drinks have become a necessary part of their day.
"Ten times a week. Like twice a day... three times. We need that energy. School is boring. No one wants to sit in class with no energy," they said. ...
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Appropriate advertising and clear product labeling are vitally important to beverages that mix energy drinks and alcohol.
From the article:
In a letter to John Manfreda, the trade bureau administrator, the attorneys general said energy drinks containing alcohol mimic non-alcoholic energy beverages that are popular with young people. And the officials say alcoholic energy drinks pose serious health and safety risks...
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In addition to a proper diet, energy drinks can provide necessary carbs to assist in athletic performance.
From the article:

Athletes are urged to consume carbohydrates frequently -- before they start activity, during exercise to "keep the tank full" and as soon as possible after a workout to replenish carbohydrate stores. But it wasn't always so. Only 100 years ago, it was widely believed that beef was the cornerstone of an athlete's diet.

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Energy Drink Reviews has teaming up with Power Brands to help people create and bring their own energy drinks to the market. So if you have any questions about making your energy drink, or a variety of other question about energy drink marketing,energy drink development, or Beverage Production I would suggested talking to Power Brands. Anyways I just wanted to announce why you will be hearing more about them on Energy Drink Reviews and give a heads up to all the creative people out there thinking about entering the energy drink market.

This paper should be sued. Seriously they do a write up about how people can't tell the difference but the cans with alcohol in them have HUGE LABELS showing the alcohol content! Of course they use a postage stamp sized image so you can't see that, but I have seen the cans and here is a close up I bet you can tell from this close up that this beverage contains alcohol. This is unfair and a real cheap shot using that image, you suck reporter. Go get em Tilt and Sparks!

Does the above contain alcohol?

From the article:

Which of these energy drinks contain alcohol? The packaging for all is similar, but it's the two at right...
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These products are clearly labeled as containing alcohol.
From the article:
That is the conclusion of a new report, Alcohol, Energy Drinks, and Youth: A Dangerous Mix [pdf], released by Marin Institute today at the Underage Drinking Enforcement Training Center annual conference in Orlando. The report examines the alcohol industry's youth-oriented marketing tactics promoting the consumption of alcoholic energy drinks, such as Bud Extra, Tilt, Sparks, and Rockstar 21...
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More fear mongering that energy drink names will lead kids to doing drugs. Seriously I have said that if your kid is dumb enough to do drugs because of the name of an energy drink, you have many other issues with your kids.

From the article:
Parents, teachers, guardians, youths and athletes -- pay attention. You've seen energy drinks on store shelves and in store refrigerators, but some schools across the country have banned energy drinks...
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This news papers tries its hand at a few energy drink reviews? Hey what a unique idea reviewing energy drinks? I should do that... haha Anyways their final verdict was that redbull is the best energy drink out there, obviously they haven't seen my list which many have tied it and a few have beaten it. Anyways rock on for trying a few out fun huh?

From the article:
When ordinary black coffee and soda just can’t give people that mad jolt of energy they need, they might reach for a high-octane energy drink. At about $2 a pop, these sugary drinks do the job, but how do they taste? We tried a few out...
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Apparently everyone getting on the healthy side of eating can be hurting their kids. I mean yeah when your not running around and being a kid you might need lower calories and less fat, but kids burn a lot more calories and a lot goes into growth. They need fatty foods to grow and mature, so even if your trying to be calorie conscious you probably want to make sure your kids are eating some fatty foods and drinks, don't get carried away, but you can tell when your kid is fat.

From the article:
Milk and juice drinks were included and participants were told they could drink other calorie-free, non-caffeinated drinks if they wanted to...
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Have you ever wanted to make your own energy drink? Many people do, and many others try it is a big process. I just wanted to let readers know that Power Brands can help A you make your own energy drink. Power Brands - beverage industry experts who will help you develop a beverage and a marketing strategy for your new or existing beverage brand. I have gotten many emails through out the years running this site with readers or companies writing in and asking about how to develop and market and energy drink. The honest truth is that I don’t know the answers to these questions, but this company certainly does so I am recommending them as the energy drink consultants of choice. So now there is a place to go for the questions that I can't answer, I know the flavor, people, packaging and such but I don't know the business.

More about the fancy vitamin and energy drinks on the market and how they are outselling other beverages as people look to be healthier... Are energy drinks and vitamin drinks healthier for you?

From the article:
Like many health-aware but hurried people, co-workers Rena McKenzie and Rudy Lizarraga are increasingly forsaking sugary sodas and plain water for vitamin- and mineral-enhanced drinks...
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More about the evils of marketing energy drinks with alcohol towards youth. I really think if your not allowed to buy it at 21 and your marketing to a sports and athletic crowd that doesn't mean your marketing towards kids. I mean come on the same group of guys can like the same things from 15,25 how can you claim your marketing to youth if your really just trying to get the new comers to the alcohol market 21-25? I call bullshit!

From the article:
That is the conclusion of a new report, Alcohol, Energy Drinks, and Youth: A Dangerous Mix [pdf], released by Marin Institute today at the Underage Drinking Enforcement Training Center annual conference in Orlando. The report examines the alcohol industry's youth-oriented marketing tactics promoting the consumption of alcoholic energy drinks, such as Bud Extra, Tilt, Sparks, and Rockstar 21...
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A good article about the risks of energy drinks with your heart. I think it is a little to safe, but over all it still makes a good point to be careful. I say limit the amount not avoid it all together, but thats just me. At least it isn't written in a fear mongering style.

From the article:
They could be. Many energy drinks are loaded with caffeine, sugar and herbal stimulants that can make you alert, but can also make your heart beat markedly faster, putting you at risk of health problems...
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Wow it looks like True blue is doing very well. Good work for them I liked their juice and it looks like that now have an energy drink so I will have to get some of that to try and sample soon as well.

From the article:
"This financing will allow us to greatly enhance our marketing and brand development efforts behind TrueBlue(tm) Blueberry Juice, Stoked(tm) Energy Drinks, Infinite Health(tm) Water, TREK(r) Natural Sports Drinks, Caesar's(r) Cocktails and our other healthy beverage brands. Having completed our transition to a branded healthy beverage company just a few short months ago, from a business perspective the timing of this financing is very good as well," said Ralph McRae, Chairman and CEO of Leading Brands...
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Wow Hansen has really been tearing up the beverage industry. There is a lot of talk of one of the big two trying to buy them out, but with their market value exploding it might actually be getting hard for either of the giants to take Hansen and it's mighty energy drinks on!

From the article:
Hansen Natural (HANS 41.58) reported a 36% rise in second quarter earnings on a strong sales of its Monster Energy drink, beating expectations and sending its shares up more than 18% in early-market trading...
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Hansens was the fastest growing stock in the US in the last 5 years. Read href="http://www.powerbrands.us">Power Brands trends to see why they have grown so much.

From the article:
Rodney C. Sacks, chairman and chief executive officer, said the record revenues reflected continued strong sales of Monster Energy(R) brand energy drinks, as well as certain new products such as Java Monster(TM) brand non-carbonated dairy based coffee drinks (introduced in April 2007) and Monster(R) M-80 energy drinks (introduced in March 2007). "The energy category continues to show strong growth over the prior year, and the Monster Energy(R) brand continues to increase market share," Sacks said. ...
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rock on consumer reports finally showing people the same thing I have been claiming for years, energy drinks are no stronger than coffee!

read more...

A well written article about why energy drinks should have the caffeine content labeled. I like that idea and support all the drinks being labeled. The one issue I will take with the article is that a cup of coffee contains about 100mg of caffeine, while that is true when your brew your own coffee, many Starbucks coffees have 270mg far more than the average energy drink so if you want people to be aware ALL CAFFEINE products need labels that includes all the coffees.

From the article:
Energy drinks are supposed to give you an extra jolt, but you might be getting a lot more than you expect. Medical Reporter Stephanie Stahl has details on that story and more...
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More about the consumer reports tests on energy drinks really nothing wrong with them saying most have to much sugar and more caffeine than people realize, so go read up a little more on this energy drink report.

From the article:
the new carbonated energy drinks may give you more of a caffeine and sugar buzz...
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More bullshit about stupid people not being able to tell the difference between normal energy drinks and alcoholic beverages that contain energy ingredients. There is several huge labels talking about the warnings of alcohol right on the freaking can. Get a clue or learn to read.

From the article:
Adjust font sizeSave for LaterEmail to FriendsPrint ModeSubmit your own content on this or any topic. Get started.The Marin Institute, an alcohol watchdog group, on Thursday issued a barrage of criticism against the alcohol industry for its alcohol containing energy drinks. The Marin press release indicated that the drinks are particularly harmful to youth in several ways.
For starters, the alcoholic energy drinks are getting customers from the energy drink market that has been building up in recent years and that has a large number of youthful constituents. ...
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While most of the media is like energy drinks and alcohol a horrible combo, here is an article about student athletes celebrating with energy drinks instead of beer, sounds like a better choice to me...

From the article:
Instead of beer, other crew members, current and recently graduated sailors from Patuxent and Leonardtown high schools, downed energy drinks, salami sandwiches and soda after arriving in St. Mary's City, according to a journal they kept...
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SoBe is the August Sponsor of Energy drink reviews, so we thought we would let them tell you a bit about one of the newer products they have on the market. A drink I actually liked very well. So check it out...

SoBe Essential Energy is a naturally energizing better-for-you energy drink. SoBes Essential Energy contains great tasting natural fruit juices and naturally energizing ingredients to deliver an energy drink that fits a healthy lifestyle. Plus, SoBe uses natural flavors and colors and has added good stuff your body craves like B vitamins, antioxidant vitamin C and Zinc. SoBe Essential Energy comes in two succulent flavors...Orange and Berry Pomegranate. SoBe Essential Energy isn't just better energy...It's Better-For-You Energy. Find out more and create your own Energy For Good User's Guide at www.SoBeEssentialEnergy.com.

Wow a press article that isn't bashing energy drinks I had to link to this one... Energy drinks are not as bad as you think, nice one brother. I am currently drinking Jeff Gordon 24 Energy and have to say I dig its orange tangerine flavor.

From the article:
The document has moved here...
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Three new energy drinks released in Cali, entering the fast growing healthy energy drink market. I guess we will see how these drinks stand up against the competition, I hope to get some samples to review sometime soon.

From the article:
EX Drinks U.S., without the boast or ballyhoo inherent in the energy drinks industry, has begun distributing three drinks - EX Pure Energy(TM), EX Slim Energy(TM) and EX Chill(TM) - in Hawaii and California. (Product Photos: exdrinksus.com/media.html)...
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If we have energy drinks for everything else why not have a poker star selling his own All In energy drink? Same as the Kobe drink and such right? Ok so rock on for the first poker drink, I would have to bet this will do reasonably well and at least pick up some fans in Vegas.

From the article:
Unlike traditional energy drinks, which can lack great taste and create energy ups and downs, ALL IN is a premium product with three unique, delicious flavors without sugar, carbs, or those pesky excess calories. ALL IN uses herbs, vitamins and amino acids and provides a smooth, sustained sharpening of focus and pure energy every player needs. Another unique benefit ALL IN Energy Drink patrons will undoubtedly enjoy is the exclusive direct access it provides to private tournaments. These are Invitational Tournaments with major prize pools held twice each year for top energy drink purchasers...
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More fear mongering about energy drinks and not putting the responsibility with the kids and the parents. I am really sick of the media just attacking energy drinks. I hope when the first person gets really sick from a caffeine overdose that it is coffee, because then they might actually realize they started the problem there and it has grown out since then. Stop drinking coffee and pointing at me like I am young and evil.

From the article:
While these kids may not want to try anymore energy drinks, more and more teens and preteens are going to convenience stores to get their hands on energy drinks, whether for a caffeine boost or for the brief 'high,' says Mike Matson, the assistant manager of the Mac's convenience store on Sherbrooke street...
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A little interview with some guy who is just wired on energy drinks... yippie for getting wired.

From the article:
"No wonder Coca-Cola wants some of the buzz. The energy drink market is growing 20 per cent per year! That'd be the shiftworkers. And cabbies. And 19-year-olds who mix them with booze to party longer. And schoolkids who want to study through the night. No matter that the fine print warns that these drinks aren't fit for children. Forget that! Energy drinks are anti-establishment! And anyway, they're legal! Right?"
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Young people are increasingly drinking caffeine. I guess we better freak out! Wait aren't adults drinking more caffeine as well? Yeah, but that isn't scary think of the children. Seriously the freaking children are getting high on caffeine. Your right that is horrible, we need to scare some parents into action. Now go get me another coffee!.

From the article:
Energy drinks such as Red Bull and Shark, packed with sugar, caffeine, and other stimulants, are swiftly conquering the Yemeni market, as young people clamor for a quick and easy buzz, and even nurture the illusion that the drinks will somehow increase their sexual prowess. “They are selling an illusion that it will raise the sexual performance level in men, and people believe it,� said Prof. Abdul-Jabbar Radman, a sociology professor at Sana’a University. “Some people drink these energy drinks while chewing qat, and this leads that to moral deviations because the kids will look for ways to unload their power. “This leads to addiction, so if someone becomes addicted and then stops drinking, his body will be affected by weakness and the inability to work,� Radman said...
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Well some energy drink companies are making wall street all giddy while others apparently can't really catch the wave. I guess I can't say that I am surprised as the big pay off is going to the big fish, and the little fish as just getting swallowed.

From the article:
Cott has also introduced energy drinks and non-carbonated beverages such as ready-to-drink teas, bottled water, and sports drinks, which are growing faster than its carbonated ones, and have higher margins. But, here, too, Cott faces a host of competitors, such as Lipton Iced Tea, sold in partnership with PepsiCo (NYSE: PEP), Gatorade (marketed by Quaker Oats, another division of PepsiCo), POWERade, made by Coca-Cola (NYSE: KO), and many others. So while it's expanding its product line, can Cott really keep up with the big boys?...
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Well perhaps with the cost of coffee going up more people will realize while energy drinks are expensive they have nothing on the cost of coffee, which is just insane.

From the article:
LOS ANGELES (Reuters) - Starbucks Corp. will raise prices at its U.S. coffee shops by about 9 cents a drink next week to help offset rising costs for commodities such as milk and energy, a spokesman said on Monday.

Starbucks' last price increase of about 5 cents per drink went into effect in October...
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It looks like a reporter just discovered energy drinks, and hasn't thought much about coffee. Yippie time to scare the parents straight.

From the article:
Peterson is part of a growing trend, as energy drinks with punchy names -Amp, Rockstar, Monster, Jolt - bring in $3.4 billion a year to the beverage market...
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It seems cokes investments in the energy drink area are paying off. I have to say some of their more recent entries into the market have impressed me. I didn't know Coke has purchased the Vitaminwater company, but I recently reviewed one of their energy drinks and liked it a lot. I guess way to go, this does follow my predictions of a year of consolidation.

From the article:
Coca-Cola's recent purchase of Energy Brands Inc. and its Glaceau Vitaminwater brand is a reflection of softening sales in the carbonated-beverage market in North America as consumers shift toward healthier beverages. Rumors also have been circulating that the company is eyeing the Snapple brand, owned by Cadbury Schweppes (CSG) , for a possible acquisition...
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I love silly celebrities apparently Mijovi is way to close to Bon Jovi. Does that mean no product of any type can have the letters jovi in it? I think based on the google loosing suit against booble, and many other stupid trademark laws Mijove will be fine, but still sucks to have to pay lawyers to get out of this mess. Mr Jovi you should feel honored as energy drinks rock, much like you did in your 20s.

From the article:
"When it comes to energy drinks, rock star Jon Bon Jovi thinks an East Brunswick man gives coffee a bad name. The Jersey rocker wants the owner of the Mijovi energy drink to change its name, arguing it is too similar to his famous moniker."

Bon Jovi protests name of NJ energy drink

It seems even though Hansen's has been growing by huge amounts in the last years it is becoming a likely buyout target. It makes some sense I guess, but I like having different companies.

From the article:
While Hansen offers a variety of drinks, its main source of revenue is its energy drink Monster. Monster is currently the number 2 brand in energy drinks, owning approximately 15.3% of the market share of all energy drinks (14.4% for Monster and .9% for Monster XXL energy drink market share for the year ending December 31, 2006). Number one in energy drinks, and Hansen's biggest competitor, Red Bull, controls 42.6% of the market share for energy drinks. In 2004 Red Bull controlled 68.4% of the market share while Monster controlled only 4.6% (energy drink market share as of July 11, 2004) and was fifth in market share. Monster's market share has taken off, at the expense of Red Bull, Pepsi and Coca-Cola. ...
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Another good article about the use of energy drinks and exercise, if your working out with energy drinks this is a perfect read for you. I know many people that claim an energy drink before lifting helps them to push themselves. I know if your going to be running a whole ton that sweating will require you to get a lot of water and non carbonated energy drinks may be a better friend, but this is a good overview.

From the article:
Many athletes turn to energy drinks to help them through their tough workouts. These are beverages that contain electrolytes, which are lost during exercise. We need electrolytes to maintain a healthy blood pressure level. They speed the uptake of fluid from your stomach to your muscles, keeping all systems go. For most of us, good old fashioned water works just fine, but if you work out for more than 90 minutes at a time or in the heat, you might need the added kick of an energy drink. Here's how to find the best one:...
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A little more detailed article about the rise and fall of cocaine energy drink. If you were interested in the whole FDA legal debacle I am sure you will enjoy this read. On the other hand, this might be a preview for the rise and fall of Blow energy mix.

From the article:
Weiss said the provocative name was chosen because it gets the drink noticed in the fiercely competitive, high-turnover field of energy drinks. ...
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Working out with energy drinks?
I think this article has a good point about energy drinks and working out. I don't entirely agree as you can choose the less sugary energy drinks and also drink some water to help with dehydration. The point that many energy drinks aren't really made to use during a workout is good and well taken though.

From the article:
Despite the label claiming they're "energy drinks", products like Guru or Red Bull should be banned from your workout bag. High in caffeine, they actually dehydrate your body. Result: you'll quickly lose energy as your workout progresses, and that's not what you want when you hit the treadmill. Pass on carbonated, or sparkling water, too: they could upset your digestion...
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Well spank my ass and call me sally apparently people are reviewing energy drinks online with videos, a reader wrote in and let me know about some of the energy drink video reviews that are online, I thought it was kind of cool and a unique way to get some feedback about energy drinks. I think reviews are quicker to parse via text, but it is certainly interesting and if you want to see the can, liquid, and all that the video works great. So check on the reviews for some different opinions on energy drinks.

Energy Drink Video Reviews

Yippie more articles going after coffee, caffeine, and kids at least it is focused on the caffeine issue not trying to blame a new form of caffeine.

From the article:
Some nutritionists worry that adolescents are substituting coffee for meals, while others fret that some popular drinks -- certain Frappucinos, for instance -- feature as many calories as a Big Mac. And with sodas still a frequent choice and so-called "energy drinks" becoming more and more commonplace, the number of caffeinated beverages that teens consume seems almost limitless...
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Lawyers are not a good thing to see popping up more and more in the energy drink world. I guess this whole scene is going corporate. Well I hope it doesn't ruin the fun ride that it has been for the last several years. Hansen you suck for suing, period, I don't care if they were stepping on your toes a little all your drinks were rip offs as well and that is what the entire energy drink market has been so sit back realize your stock has gains over 300% in recent times and be like shit were doing damn good enough to deal with competition without law dogs.

From the article:
Media reports show Hansen had argued the artwork on National Beverage's (NASDAQ: FIZZ) cans looked similar to its own Monster-branded energy drinks. ...
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I hate stupid reporters. This article has so many errors I don't know where to start.

"the excessive amount of sugar, ephedrine...", Energy drinks haven't had ephedrine for years, you know cause it is illegal.

"but now there`s a new trend to mix them with something that can also be hazardous - alcohol." Not a new trend this has been going on for about 5 years. Also you know what can be hazardous ANYTHING, seriously you probably want to take down all the monkey bars and coat the entire world in foam, because you once heard about a child scraping his knee. It is call personal accountability be safe with alcohol and with caffeine, you ever had a rum and coke? People have been drinking that for generations.

"Doctors are calling the practice a sort of legal speedballing." Yeah your Doctor is a nutjob two then when your comparing caffeine and booze to heroin and cocaine you know you have gone off the deep end.

"Some have as much as 80 milligrams per serving, and there are at least two servings in every bottle or can." Actually some have as much as 300mg, and many drinks only have one serving while some has two in a can. Have you had coffee? Starbucks coffee can contain 370mg of caffeine per cup, I bet you had coffee before writing your insultingly uninformed article.

"That`s four or five times the amount of caffeine in a cup of coffee." Not even close Redbull sitting at 80mg has 4.5 less caffeine than Starbucks.

Starbucks Grande Coffee 16oz 372mg 23.25 -caffeine database

From the article:
Like energy drinks and alcohol, one is a stimulant while the other is a depressant...
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More about how energy drinks are starting to really hit the bar scene. Some drinks I have never heard of like, The Orange Crush. Mandarin sake with Rockstar in a martini glass, so well-shaken that the ice is floating on top." Wow crazy who would have thought people would be mixing energy drinks and sake. Well amazing, Rock on!

From the article:

July 10, 2007 -- PACKED with vitamins, amino acids, fat burners and lots and lots of caffeine, energy drinks mixed with alcohol have kicked champagne, vodka and beer to the curb. ...
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Wow energy drinks are pulling in $3.2 billion a year, I apparently haven't been tapping into that enough, perhaps I should be giving talks at beverage conferences... hehe Anyways this report looks at the growing connection of energy drink companies marketing to the bar and drinking scene. I think this is just another late to the game article where the percentage of people using energy drinks with alcohol with only rise as the younger who have been using energy drinks for years reach drinking age. Honestly 40 years who have drank for years are unlikely to pick up a Redbull and vodka, but there isn't a 21 year old who isn't aware of this drink.

From the article:
With more than $3.2 billion in sales last year, it is clear that Americans are getting a boost from energy drinks. However, the trend has been taken a step further in the nightclub set. According to a recent Mintel report, the pairing of energy drinks with alcoholic beverages has become an emerging business avenue for companies...
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Sweet instead of being afraid of energy drinks and kids this article is about coffee and kids. Honestly that is an improvement because it means they are moving closer to the real issue caffeine and kids. Now I don't think most kids have an issue with caffeine, but when it comes to any problems that might exist, caffeine is the culprit and that is where more studies, and more education needs to be focused. I still say all energy drinks should label the amount of caffeine in the drink, so people can be aware of how much they are consuming.

From the article:
Some nutritionists worry that adolescents are substituting coffee for meals, while others fret that some popular drinks -- certain Frappucinos, for instance -- feature as many calories as a Big Mac. And with sodas still a frequent choice and so-called "energy drinks" becoming more and more commonplace, the number of caffeinated beverages that teens consume seems almost limitless...
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One journalists crazy energy drink story after trying her first 16 oz energy drink and downing it before a meeting. Seriously people need to be aware of their caffeine consumption and what they can handle, energy drinks can have far more caffeine than the average coffee drinker is used to.

From the article:
I don’t drink coffee and had never tried an energy drink before. So, when offered a Power Horse on my first day as an intern, I should have just said no. At the meeting, the writers immediately offered the interns cans of the potent drink. “It’s like this Austrian energy drink 5 times the power of Red Bull, and totally illegal in the United States,” they said, gesturing to the stacked cases. We all dutifully grabbed a heavy, 16 oz. can and sat...
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Blow and energy drink powder that comes with a mirror and a fake credit with the display. Seriously while hilarious and funny these people are about to get sued. I am sure it will make for some great newspaper attention and lots of press, bad press is still good press right? Anyways should be interesting hopefully I will get a review up soon.

From the article:
Blow, like most energy drinks, includes a cavalcade of impressive-sounding ingredients - taurine, B vitamins, inositol, L-carnitine - but the tried-and-true upper is the ever-present caffeine. Perhaps too much...
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So it has been known that energy drinks increase heart rate, but this was a pretty cool read about the effects on an athlete and how energy drinks made him feel.

From the article:
ogerson took his resting heart rate and then began a stress test. Every three minutes it got faster and steeper.

While the exercise got harder Togerson's heart rate and blood pressure were taken every two minutes...
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A no hype energy drink huh? Odd that they want no hype because they are using natural compounds like yerba mate, perhaps they aren't aware that yerba mate is quickly exploding in the energy drink world in is already in probably 15 or more drinks that I have reviewed. I like yerba mate a lot actually and think it ads something great to energy drinks, but I don't think they can think that just because they are bringing a natural thing to the energy drink world that they won't want hype. Anyways I like yerba and have reviewed some of the Guayaki products already so best of luck, but work on your marketing pitch.

From the article:
Californian beverage manufacturer Guayaki is launching a no-hype yerba mate set to compete in the energy drinks category because of the natural compounds found in the South American plant...
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Coke might buy snapple, crazy but since none of them really make my kind of drinks, oh well.

From the article:
Bolden declined to say if Coca-Cola has approached private-equity funds that have reportedly been involved in bidding for Cadbury's U.S. drinks business, which includes the Snapple brand...
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I guess some local ice cream and energy drinks are tearing up the Denver scene, congrats to the local players and to Bing energy drink.

From the article:
"A couple of years ago, everyone wanted to make the next Red Bull," she said. "But the problem with a lot of the energy drinks is that they rely on high-fructose corn syrup and lots of caffeine, which is so bad nutritionally. Plus, I don't think they taste very good."...
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Good god I want to review these now, they had me at Vodka Energy Drink. Seriously folks what do half the energy drink crowd order in bars, "Redbull and Vodka." Lets just sidestep this whole expensive and time consuming mixing a can and vodka, lets get it all packaged together and get that delicious and funny loving concoction in my belly. I am really looking forward to this review which I will happily write while singing and dancing to old Irish drinking songs.

From the article:
ShotPak has its own Vodka Energy drink. The newly formulated ShotPak Vodka Energy drink will be launched in the patented 50 ml plastic stand-up pouch and will be sold through its extensive distribution network...
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Looks like Coca-Cola and Pepsi are a little worried about the growing health and energy drink markets, because they don't own them lock, stock, and barrel. Well I guess they are slowly gobbling up most of the big players. Anyways it is good to know that all this change it forcing these companies to think differently and perhaps make some new more exciting products in the market.

From the article:
Coke, like Pepsi, faces a far different market today from what it faced 10 years ago. A proliferation of water, teas, sports drinks, energy drinks and coffees has squeezed shelf and floor space in stores. Manufacturers more than ever have to manage the precious space they get...
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Another better be scared because when I was little all we had was coca cola. Yes energy drinks can dehydrate a person, but that is why your supposed to drink water as well. I don't understand why energy drinks have to solve all problems to just be ok, kids drink pepsi which dehydrates them as well... Grrrr

From the article:
I caution parents when it comes to energy drinks. They contain caffeine, which can dehydrate a person and increase urination. During summertime, this is not what you want to happen, and I have heard a few cases of electrolyte imbalance from drinking too many energy drinks while participating in sporting contests...
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Crazy apparently Hansen now being one of the big boys is trying to legally tie up some of the smaller companies... Does freak and monster really sound the same?

From the article:

The U.S. 9th Circuit Court of Appeals on Friday reversed a preliminary injunction that had prevented National Beverage Corp. from selling its Freek energy drinks, dealing a blow to rival Hansen Natural Corp. of Corona.

The court said Hansen's popular Monster energy drinks were distinguishable from the Freek brand and others on the market, and therefore consumer confusion was unlikely...
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Looks like Jones soda just got a hold of a secret ingredient that it is hoping will take the energy market by storm. I haven't had any of this yet so who knows, but it is still a clear win for Jones soda.

From the article:
Tuesday that it had won the exclusive rights to use a natural anti-stress ingredient from Japan. The deal, an agreement with Kyoto-based Pharma Foods International and Mitsubishi Corporation (other-otc: MSBHY.PK - news - people ), will allow Jones to use a compound called Pharma Gaba in a new line of energy drinks...
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A new energy drink has launched in Miami, it is called Mfuel energy drink. It is amazing how many new energy drinks are launching every year, by far most seem to come from either the east coast or west coast. I think the west cost is winning the energy drink release war, but not by a lot. So welcome to the market M fuel energy, best of luck with your new product.

In what might be the oddest energy drink story to come by my eyes, illegal immigrants might be taking red bull before making the run across the border. One problem this leads to is the most common death is related to dehydration, and redbull accelerates dehydration. In the hot dessert remember to bring a lot of water.

From the article:
" Illegal immigrants are being given Red Bull energy drinks and ephedrine to give them a boost as they scurry across the U.S. border, according to a radio report.

Smugglers are reportedly giving immigrants what is known as a “triple stacker” — an ephedrine pill and aspirin, with a can of Red Bull to wash it all down, U.S. Border Patrol agents told WOAI news radio station in Texas."

Illegal immigrants given Red Bull energy drinks

From the how stupid can people get department, now your can get your energy boost in the form of flavored oxygen cans. This is complete bullshit, not for a second do I believe this would give you an energy boost, but prove me wrong send me some samples and I will give it an honest shot. Seriously though all I think of while reading press release is fight club, see all the happy calm people as the plane plummets, thats because OXYGEN GETS YOU HIGH. If it is 100% Oxygen the boost of energy you will get will be from getting high off oxygen and that brings a big old smile to my face.

From the article:
Springfield, Mo. (PRWEB) June 22, 2007 -- Energy drinks like Red Bull and Monster face new competition from an unexpected source: flavored oxygen. O2 Better World announced the release of their newest energy booster, Big Ox canned oxygen, geared towards runners, mountain climbers and other health-conscious athletes...
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From the article:
Fleyshman and his partner, Edon Moyal, both 25, founded their brand-management company when they were 15 and took it public when they were 23.

Today, the company has about 40 local distributors across the country and recently signed a deal with 7UP to manufacture its energy drinks...
View full article

Recently I have added some new energy drink links on the side navigation. So if you ever want a second opinion of energy drinks trust me there are a bunch of other review sites out there. Anyways check them out over the right -->

peace,
Dan "energy" Man

A worried parents asks about the effects of red bull energy drink and gets a highly details response. Since we get alarmist articles about energy drinks so often at Energy Drink News, it is great to see a clear good response. Honestly I think this is on of the more correct and detailed answers to the question are energy drinks bad for your health. It wasn't written with an alarmist scare, but mostly an honest answer filled with facts, I highly recommend a quick read if you were ever concerned about your health and energy drinks.

From the article:
As for its physiologic effects, it is likely that the vast majority of the Red Bull stimulatory effect is due to the caffeine alone. There may or may not be an additional benefit attributed to the taurine and the glucuronolactone. Since Red Bull and a cup of coffee contain about the same amount of caffeine, the stimulatory effect of Red Bull may be due to the fact that Red Bull is served cold and can be consumed in a shorter period of time giving one a "blast" of caffeine that when wrapped in a Red Bull marketing program and a high price gives the consumer the sense that he has acquired more than an expensive cup of coffee...
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Basically the title should be teen goes to hospital because he was an idiot and abusing caffeine. Now maybe I don't have all the facts straight but your not sleeping and drinking way to many energy drinks until you end up in the hospital that sounds like the persons fault not the product, tylenol is really deadly if you abuse it too.

From the article:
"He didn't seem to know what was going on, very incoherent, couldn't even tell you what he had in his hand," says Price. Her son Jeff was taking the drinks to boost his energy.

"The doctor said it was because of sleep deprivation and that he has been on the run, and doing a lot of those energy drinks," Price says...
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"Morning "big gulp" coffee drinkers are misusing the power of caffeine. Researchers at the Sleep Disorders Center at Rush University Medical Center in Chicago along with colleagues at Brigham and Women’s Hospital and Harvard Medical School have shown that caffeine is best admnistered in a larger number of smaller doses with the doses coming later in the day."

Scientists Demonstrate Best Way To Use Caffeine

From the article:
First off, there's the oh-so-politically-correct Headshot Bar, the "first energy bar for gamers." Created by a company whose name we can only salute, Uncommon Loot, Headshot mixes caffeinated guarana with rice crisp and toffee flavoring. With plans to market through LANs...
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This has got to be a joke in bad taste right? I just can't believe it. I haven't been able to get a hold of a real can so I can't review retard strength energy, nor can I confirm if it even really exists. Anyways, leave it to marketing people to find a way to get the word out about a product even if it should probably not exist.

Retard Strength Energy Drink

I am happy to announce that I am launching a new section of the site simple called drink reviews. What is this new section, well simple enough it is for drink reviews, which are not energy drinks. I frequently get sent samples of sports drinks, sodas, juices, and many other exciting drinks, but I haven't really had anywhere to put reviews for these beverages before. So now I have a section just for standard drink reviews.

I have launched the new drink reviews section with its first review of True Blue blueberry juice.

Some energy drinks that contain alcohol aren't exactly clearly labeled - the text about the alcohol is so small or hidden as to be barely noticeable. I'm glad they are pushing to force alcoholic energy drinks to be more obvious - it's pretty sleazy to try and trick consumers (or store clerks) into buying/selling a alcoholic drink without knowing it...

From the article:
On Wednesday, Balmforth and Lunt instructed staff in the Alcoholic Beverage Control Department to research how an array of popular energy drinks containing alcohol might be more clearly labeled - and kept out of the hands of those under the age of 21...
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Another article warning about the dangers of energy drinks - basically, they say don't drink too much and be careful mixing with alcohol. Well, yeah, we've known that for years, thanks.

From the article:
Monster is among about 500 energy drinks on the market today, and sales of them shot up 49.1 percent in 2006, according to BeverageDaily.com...
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Well, the consolidation of the industry continues. You might know Glaceau from their drinks such as vitaminwater, smartwater, fruitwater and vitaminenergy. It sounds like Coke is going to let them operate independently, so hopefully they will be able to continue to innovate and grow in this space...

From the article:
Beverage behemoth Coca-Cola said Friday it had acquired a specialist water and energy drinks firm Energy Brands, Inc., known as Glaceau, for 4.1 billion dollars. ...
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OC energy just sent me some samples which I will be trying and reviewing soon. Looks like they are doing well and expanding quickly. So welcome to the market OC I used to watch your show but only the first season... More energy drinks, rock on!

From the article:
OC Energy delivers three lines of healthy, high-energy beverages packaged in a revolutionary bold ergonomic bottle design that exudes the trendy, stylish, untamed spirit of Orange County. The hot "Insane" is three energy drinks and a hangover supplement concentrated into a 2-oz. high-powered "shot" for 5 to 6 hours of smooth energy that allow you to wake up after a hard partying night with no hangover. "KIK-it" and "Diet KIK-it" are 10-oz. non-carbonated low- and no- natural sugar beverages for a continuous hours-long energy release with no quick up and no crash due to the balanced sugar and vitamin levels. The 16-oz. "O2" is purified water supersaturated with oxygen through RG's proprietary process to deliver pure clean great tasting water...
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Are Energy drinks healthy? That is a very good question, this article takes that question and tries to look into it. They don't really go anywhere with the story and just try to use some more stupid scare tactics with really nothing to back it up, good reporting, I bet you do a great job scaring random Americans every night for now reason... Oh no energy drinks are Terrorists!

From the article:
They're fruity, fizzy and guaranteed to give a quick pick-me-up. Energy drinks are a popular drink especially with athletes and young people, but health experts warn there are some real drawbacks to these energy boosters....
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A very quick summary of what energy drinks are followed by recommendations that you should just drink water. If you want more flavor they recommend squeezing a lemon into your water if you want some vitamins, minerals, and flavor. I don't think these people get the point of energy drinks or really like the taste.

From the article:
These energy drinks tout ''improved performance,'' ''increase[d] concentration and reaction speed'' and a metabolism booster thanks to vitamins C and B content...
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Looks like WWE will be releasing their own energy drink. It will be a joint venture with Socko energy drinks part of the bliss energy drink line. So if your a wrestling fan I guess you can look forward to some branded energy drinks headed your way...

I miss the incredible Hulk. Booyaaah!

Florida is being stupid along with 27 other states and trying to place blame on corporations and not parenting their own children. I wish these people would wake up and stop being so afraid of the world Seriously if it is illegal to buy it and they only sell in stores that sell alcohol where is the confusion?

From the article:
Florida is one of 28 states that have officially complained to Anheuser-Busch Cos. Inc. about how the company has marketed alcoholic drinks with caffeine and other stimulants. ...
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So apparently if you think underage kids might like the look of a can you can get in trouble while promoting and selling an alcoholic drink to people over 21. This is insane, there are plenty of people over the age of 21 that like energy drinks and would like energy drink beers, now apparently that is bad because under age kids might want them also. What ever happened to freedom and responsibility?

From the article:
Following a collective initiative launched earlier this week to target underage drinking, Attorney General Bill McCollum has expressed his concern to Anheuser-Busch Companies, Inc. about its production and promotion of alcohol energy drinks containing caffeine and other stimulants. Citing serious health concerns, Attorney General McCollum called on the company to provide readable warning labels that alert consumers about the health risks posed by these products. “These alcoholic energy drinks are promoted and packaged in a way that is highly attractive in both taste and appearance to underage youth,” Attorney General McCollum said. “If Anheuser-Busch is going to hold itself out as a partner in the fight against underage drinking, the company must stop marketing the youthful appeal of these drinks...
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Um this drink has been on the market for a long time, it received a luke warm reception that hasn't heat up since. I mean I could stand to loose a pound or two, but drinking two of these a day only burns like 80 calories and assumes you are reasonably active. Anyways heres to announcing old news... Enviga the energy drink that is new again.

From the article:
Forget low cal and no cal.
A new group of beverages gracing grocery store shelves claims to have negative calories.
That's right, negative...
View full article

Another scare article form the media somehow energy drinks are worse for teenagers. On that I will call bull, but then they start to go into the very extreme drinks that have been getting people sick, and I can't really defend those drinks or the companies. They specifically call out spike shooter, which I guess I already have bad blood with after a couple of my write ups, so yeah there are some issues with the crazy drinks, but no more with teenagers than anyone else. The kid that had an issue admitted they didn't read the warning on the can at all...

From the article:
Energy drinks are now a multi-billion dollar business, but as some doctors and nutritionists have pointed out, they could pose potential health risks, particularly for teenagers. ...
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While it seems Cocaine has been recalled you can still find it easily at least for now. My guess is that it will only be a few more weeks before you can't find this in stores. Really the article is trying to make a big deal that you can still find it, but screw the scare tactic media, nothing is wrong with the drink. I still call bullshit on anyone who would ever do the drug because of this drink. All these terrified parents need to just talk to and educate their children instead of trying to make laws to protect them from everything in the world.

From the article:
The drink dubbed Cocaine was still available in several city stores, despite a three-week-old threat of a lawsuit from state Attorney General Richard Blumenthal against the company that makes the controversial energy drink....
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In a pointless victory for parents of stupid children everywhere Cocaine is forced to re brand it's energy drink because people might confuse it with the real drug. if your kid is dumb enough to get into drugs because of the name of an energy drink just be happy they are drinking the energy drink and have yet to find the real drug yet. parents like this think they are making the world a safer place, but all they are doing is wasting everyone's time.

From the article:
An energy drink called Cocaine has been from pulled from stores nationwide amid concerns about its name, the company that produces it said Monday...
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Well energy drink icies... I guess is makes sense, in the hot of summer who doesn't like an icy. Of course with us all pumped full of caffeine we need some more right? hehe Anyways I have yet to try one of these I will have to seek one out fresh and give the energized icy a shot, so if you have had one readers let me know cause I used to love the mountain dew icy back in the day...

From the article:
Brace yourself for Slurpees and slushes made with energy drinks. Today, 7-Eleven and Sonic will introduce energy-laden versions of their icy icons. Both are mixing them with Full Throttle Fury, a citrus energy drink from Coca-Cola...
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It is funny to me that ever time finals at colleges come around we see articles about students using energy drinks to stay up studying. Really I don't know why I find this funny or surprising, it makes sense. It is completely true, almost everyone I knew in college slept less and drank way more caffeine while studying for finals. In fact when I started always having energy drinks people always came and got some from me when finals were coming up so they would be ready. Just this week a college friend of mine grabbed a bunch of energy drinks so she could study for her finals. So yes it is true, and here is an article about college kids riding the energy drinks all the way through finals...

From the article:
It's not just the campus. Energy drinks racked up $5 billion in nationwide sales last year, said John Sicher, publisher of Beverage Digest. He said that was an annual increase of 56 percent for energy drinks, which are defined as carbonated drinks with an ingredient like caffeine for a boost...
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More about the continuing cocaine energy drink saga. I guess I am not surprised it still rages on, but I guess I would have hoped for a little more sanity by now. Is anything inside the cocaine energy drink an illegal drug? No OK, then business as usual move along.

From the article:
Up until last autumn, few people had heard of Redux Beverages’ high-caffeine energy drink called Cocaine (3 ½ times the caffeine of Red Bull, and more than 8 times the caffeine of Coca-Cola), sold only in New York City, Los Angeles and San Diego. Then came the outrage over its name ("Kids get hopped up on drinks called Cocaine and Xtazy and then what happens when someone offers them a line of real cocaine or an Ecstasy pill?” - Joseph Califano, president of the National Center on Addiction and Substance Abuse), giving the drink more free publicity than it ever could have hoped for. ...
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This might be one of the craziest energy products on the market. These pump you up energy sunflower seeds definitely sound interesting. I will have to get my hands on some to review soon. Who would have thought we would see energy seeds joining the energy drinks, energy gums, energy mints, and energy soap I have already seen on the market, well hooray for trying something new.

From the article:
SIOUX FALLS, S.D. --Baseball players and truck drivers who chew sunflower seeds at work no longer have to down a cup of black coffee or a Red Bull for an extra energy jolt. A South Dakota company is infusing sunflower seeds with caffeine and other boosters commonly found in energy drinks...
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Well I guess they say change, I saw lots of merging and consolidation. We will see what is happening, but it is exciting to see that their is interesting companies out their working for innovation in the energy drink space. I always enjoy when I find truly different and unique beverages.

From the article:
New York, NY (PRWEB) April 30, 2007 -- The energy drink beverage trend is readying for a change and leading the way is beverage development firm PTM Food Consulting (http://www.foodconsultant.biz). Owned and operated by food scientist Pete Maletto, the company has grown immensely the past few years producing innovative energy drinks for their clients. ...
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The Qatar drinks are expanding and heading out to some other countries... Crazy selling drinks in Dubai, I would love to visit there. I don't know much about it, but apparently they like energy drinks there too. I guess they keep growing they are expecting huge growth for the energy drink market for the next 5 years... That I am sure sounds good to many people.

From the article:
Among the six GCC (Gulf Cooperation Council) countries, Saudi Arabia is by far the largest soft drinks market, but the UAE and Qatar are forecast to show the most rapid growth over the coming five years. David Edwards of Dubai-based IMES Consulting looks at what the future holds for the soft drinks markets across the GCC states...
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Funny 100 Energy drinks? I think if you look across the global market you would find more like a few hundred were released. I once saw a report that put the estimated total new energy drinks release in 2006 at close to 500 drinks. Anyways, yes it seems lately some have been fairly controversial, but thats cool.

From the article:
In the last year there has also been several controversial energy drinks released including the Cocaine Energy Drink and Spike Shooter. These drinks garnered media attention for outrageous names and excess caffeine amounts. The latter, excess caffeine, brought forth comments and concerns on whether energy drinks are going to far by adding more and more caffeine and whether or not there should be an Age Limit on energy drinks. I have chimed in with my two cents on both issues but have yet to take a solid stance. ...
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One thing I have learned while working at energy drink reviews is that I don't know many things about the beverage industry. I get a lot of questions emailed to me or asked on the forums that I can't answer. Many are specifically about developing, marketing, and creating a new drink and bringing it to the market. Well I now I can recommend people considering any of this to this beverage consultant. So if you have some ideas about marketing, or starting your own company give them a shot, they know the whole energy drink market better than I do.

I have seen a few different drinks going for the Latino energy drink market lately. I am not that surprised because it has to be a quickly growing market that might be easier to get to switch away from the current top energy drink players. Many of these companies are doing Spanish only or predominately advertising. I guess we will see how this new comer does soon.

From the article:
Unlike the hundreds of other energy drinks Potencia has the flavors Latinos grew up and love including Tamarind, Maderine, Guayaba and Mago and that’s what we’re focusing on, ” said Ramirez. “We’re very excited about heading to Expo Comida Latina and hope to show the market that we’re coming with full force and ready for business!...
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Energy drink reviews is proud to announce a partnership with SoBe. They will be sponsoring the site for awhile, so we have placed their ad on the site bar. I think it looks good and mixes in with the site well. This won't effect or change any of my reviews of their products, I have always liked SoBe and it is great to be working with a cool company whose products I actually use. You can see all the current reviews of SoBe products below:

SoBe Essential Energy Orange
SoBe Essential Energy Berry Pomegranate
SoBe No Fear
SoBe Adrenaline Rush
SoBe Adrenaline Rush Sugar Free
SoBe Energy
SoBe Superman

I guess the vitamin water market must really be heating up. You can barely go anywhere with out finding vitawater, which Sobe is no chasing with the competing lifewater... Now we have vitaenergy which is fruit based watery energy drinks? I am confused all I know is that I have to get my hands on some of this vitaminenergy to review...

From the article:
Vitaminenergy offers a heightened level of energy through a powerful combination of c+b vitamins for metabolic energy, ribose for sustainable energy and purposeful levels of natural caffeine for an added boost of immediate energy. Unlike other energy drink options, vitaminenergy uses natural ingredients, has no artificial colors, artificial sweeteners, herbals or sodium....
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More energy drink haters, I doubt most of these people have regularly had energy drinks, they bash them from afar while drinking their coffee. Why does everyone just run with fear instead of researching or looking into any issues? Seriously I am asking why? If you haven't had an energy drink I don't think you should really even be allowed to propose anything about them.

From the article:
The couple tossed around the idea of naming their new drink "Reboot" because they had jobs in the computer software industry, she said. Once they learned that other high-energy drinks were promoted as "speed" and "liquid crack," James joked, "Why don't we just call it cocaine?" she said...
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Cocaine energy drink a drug? About as much as coffee and everything else we eat. Yes caffeine is a drug, but when it comes to crazy energy drinks that are causing problems cocaine isn't really one of them. I guess if you can't win the war on drugs you can try to win the war in peoples minds... This energy drink was just crazy marketing that offended some people, get over it. If you live in a free country some people are free to piss you off, I am sorry but that is part of freedom.

From the article:
US health authorities are warning the makers of a caffeine-loaded beverage called Cocaine Energy Drink that the product is being marketed as a "drug" and could be seized...
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Those of you doubting the power of the energy drink, look at Coke, amid falling shipments their profits rose, because of selling more expensive items like Energy Drinks... Well played coke, well played... You even managed to add some innovative products to the energy drinks market. Perhaps I had underestimated you, perhaps...

From the article:
Case volume fell 3 percent in North America, but revenue in the area, which made up about 28 percent of the company's total, rose 2 percent, as Coke raised prices and sold a greater number of more-expensive energy and sports drinks....
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The fun that start happening when you get in big business. Who's your Daddy energy just hired one of Hansen's energy drinks top dogs. I guess when your getting big and your good at what you do someone that wants that talent will try to lure you away. Sounds like they were successful this time. I have liked Who's your daddy pretty well and they seem to be growing so good luck to them as they continue their wild ride upwards.

From the article:
During Mr. Ricci's tenure at Hansen Beverage Company, distribution placements increased by 118% and monthly average sales increased by 56%. Mr. Ricci was also pivotal in implementing a Gap Closure Plan, to close distribution voids, which plan was later adopted throughout the entire region. Mr. Ricci was also the only manager in the nation to have all of his distributors selling the company's full line of energy drinks. ...
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Some doctors are getting worried about the total amount of caffeine we are beginning to drink. I think that is an interesting and worthwhile concern to have. I mean I don't worry about most energy drinks because they are only a bit stronger than coffee, but when you start drinking multiple drinks a day or coffee and energy drinks the total caffeine count can add up quickly it would probably be a good think to start to study a little more.

From the article:
Hawk may sound like an anomaly, but she isn't. Overworked and sleep-deprived Americans young and old so crave a buzz these days that even alcoholic drinks come loaded with caffeine, and doctors are getting worried. In the past three years alone, the number of 18-to-24-year-olds who drink coffee daily has doubled, from 16 percent to 31 percent-and some of them go on to pop prescription stimulants such as Adderall or Ritalin for late-night study sessions. Energy drinks like Red Bull and Cocaine, with several times the buzz of a can of Coke, have mushroomed into a $3.5 billion-a-year industry...
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A milk based energy drink? I am just not sure how this will fly. I guess before I say anything I will have to give this a try, but it doesn't strike me as the most natural combo, but I have been wrong before... Once, and only once... hehe

I guess I won't be able to claim that they made another boring knock off because this energy drink if anything is different.

From the article:
A range of milk-based sports and energy drinks will be launched by US fortified beverage specialist, Bravo!, expanding the dairy sector into traditional soft drink territory...
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Apparently marketing Cocaine as, "The Legal Alternative" to the illegal drug. Has gotten the company in even more trouble. Seriously this company put out a bad tasting drink, but has gotten thousands of articles written up because of it's stupid name. I am amazed that this many people think some how a name is corrupting the children. If your kids are dumb enough to drink this because they think it is a drug, you need to be more involved with you kids. So stop blaming shady marketing for your problems... Anyways it seems like the company will get sued out of existence, but now how will kids use a legal alternative, they will just have to use the real cocaine.

From the article:
A Las Vegas company marketed an energy drink called "Cocaine". It contains no actual cocaine, but is being marketed as "The Legal Alternative" to the illegal drug, according to its Web site. Its logo appears to be spelled out in a white powder that resembles the drug...
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Half time energy drink is set to launch. I don't know much about the drink at all, but I am always welcoming a new drink to the market. Hopefully I can get my hands on some samples soon to give the drink a review. It looks like it is a pretty small time operation that is going to try to take on the big energy drink market... Good luck to you Halftime energy drink..

From the article:
With his launch, Castro is joining the $3.5 billion and growing energy drink market. The market is expected to reach $10 billion by 2010. In recent years, energy drinks have become the largest growing subset of the beverage industry. In 2006, sales on energy drinks were up 50 percent, eclipsing the growth of all other soft drink categories, according to the Beverage Marketing Corporation. ...
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Wow did you hear that people don't even know they are putting alcohol in some energy drinks? No shit really it doesn't say it right on the can? Of course it does it would be illegal if it didn't... Wow so your saying kids under age can buy them? off course not they are kept in the liquor section and you have to be 21 to buy them... Then what in the hell are you talking about these are alcoholic drinks and it is very clear that they are... Another waste of space scare story from people that can't read, but apparently have learned how to write, seriously grow up folks and take some responsibility for your lives, and writing...

From the article:
The Utah County Division of Substance Abuse, as part of the Utah County Health Department, is concerned with a similar trend that is happening in the beverage industry. Energy drinks are becoming increasingly more prevalent, with new flavors, types and products entering our stores every day.
"Most people aren't even aware that some energy drink manufacturers are adding alcohol to their beverages," said Pat Bird, Utah County Division of Substance Abuse prevention coordinator. "They can be extremely hard to identify, using such phrases as 'malt beverage' and 'A-L-C by weight' to indicate they contain alcohol."...
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Well I guess I can't say I am surprised. We knew coffee was going to start to worry that the caffeine addicts would get their fix another way. So coffee is starting to try to compete with energy drinks, adding higher levels of caffeine and other energy drink ingredients into the mix. I think it is a good thing because some people really like their coffee, but just want a bigger boost than it normally offers. So cheers to energy drink coffee.

From the article:
Morning Edition, April 4, 2007 A new offering from the 7-Eleven convenience store chain is Fusion Energy, which mixes java with ginseng, yerba and other herbs ingredients found in many energy drinks...
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A well written article about Caffeine as a drug, it has some good points, but while pointing out some of the bad things linked to caffeine, and very mildly linked... The article doesn't point out many of the good things link to caffeine, like it reduces liver damage. It doesn't have a ton of research to back that up (there are studies reporting this finding), but neither do the negative things he tries to point out. I think that being careful with what and how much of something we put in our bodies is a good point, but i feel this was a bit of a scare article with out enough references to back it up. If a bunch of research articles were cited, I might find this more interesting, but it is worth a look.

From the article:
By using caffeine, which is found in coffee, soft drinks, so-called energy drinks, prescription and over-the-counter drugs, people set the stage for disaster. ...
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More about Alcohol companies making energy drinks. Do people not think adults drink energy drinks, because many I know do. So um yeah they make some energy drink beers that you have to be 21 to buy, whats the big deal?

From the article:
Spykes also contains caffeine, ginseng and guarana, which appear in energy drinks popular among teenagers and young adults...
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Problems like these can be the problem that leads to energy drinks getting a bad name. Some guy downs a bunch of redbull and vodka and thinks he is sober and drives a bunch of buddies around. Are energy drinks to blame? No, even alcohol isn't to blame it is stupid irresponsible people. People need to be punished for their actions and responcible for their own actions. Luckily this person did take responsibility for their actions. She blamed herself, they didn't blame energy drinks, they didn't blame alcohol, they said they made a bad decision. Well good for you

From the article:
Jessica Louise Harbeck, 22, yesterday told a magistrate she was willing to cop her punishment "on the chin" after pleading guilty to driving with a blood alcohol content of .130. The legal blood alcohol limit for P-plate drivers is zero...
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This is another scare tactic article warning about alcoholic energy drinks. Acting like since teens like energy drinks these new alcohols are targeting teens, there is one big problem with that theory. Everyone one of these energy drinks isn't found with all the other drinks they are in the liquor section or only in liquor stores. They clearly and very largely state the amount of alcohol they have, and can only be purchased if your 21. Come on let personal responsibility take care of some things. Kids have been and will drink under age and this is not the cause or solution to the problem, in fact it is an entirely different issue. Yeah listen, "drinks getting into the hands of minors — be it accidental or intentional." none of these drinks are ending up in a minors hands on accident with the kid honestly not knowing or believing their is alcohol in the drink. Stop pissing me off and scaring worried parents.

From the article:
"They look the exact same as other energy drinks to a parent, young adult, anybody purchasing these," said Pat Bird, prevention manager for the Utah County Division of Substance Abuse...
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Another story about how high school kids shouldn't drink energy drinks because they MAY harm people. If everyone is so worried about this stuff, why do we not do some actual research on the effects of all the drugs, herbs, and other ingredients, oh big pharma can't patent all this stuff so their is no money for the research, we will just test it on ourselves and see if a large number of us all get cancer 20 years from now... Sounds good... People have been drinking sugar and caffeine for hundreds of years don't worry so much about it media, its cool.

From the article:
For those who need a quick burst of energy, these energy drinks should do it. After all, the two main ingredients are caffeine and sugar.
Cadillac High School junior Kristin Fauble sometimes drinks two energy drinks a day. She does it for the added energy, but that isn’t the main reason...
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Bomba the little energy drink bomb is entering Arizona, well neat o. Bomba is an OK drink, but I have actually been amazed at how well it has been doing and how well it has stuck around. Anyways, good work Bomba congrats man... Keep growing the energy drink market.

From the article:
Bomba is packed with flavor and offers a consistent energy boost; none of the peaks and crashes that are found with other energy drinks," said Gerald Heigenhauser, CEO and President of Genuine- Wellness brands and importer of Bomba. " Many of the energy drinks on the market lack good flavor and are consumed because of the energy benefits. Bomba was developed to not only provide an immediate 'pick-me-up' but to provide great taste in a variety of unique flavors.
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Some coffee drinks do per ounce, but all the very highest drinks are energy drink topping the list is Spike energy. So if caffeine is your only king maybe coffee is best for you, but if you want some of the other ingredients Guarana, Yerba Mate, and such these drinks might be worth a shot... Anyways calling these drinks sissy means this man obviously doesn't know much about his subject matter... I tell him to check his facts and see the very top of the list coffee is no where near.

From the article:
My very informal research on the subject (below) shows that energy drinks are a lot of labeling and hype. Coffee drinks, even those sissy concoctions like Starbuck's Doubleshot, give more buzz per ounce. Check it:...
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So another writer has found that fear of energy drinks sells news papers. I am terrified of sugar and caffeine even though people have been drinking them for years. Lets try to scare the whole world while telling them how healthy and wonderful I am... blah blah blah... Don't abuse it and you will be fine, now go write something more interesting and call me when your buzz cools off. Sugar and caffeine are not and never has been the cause of all human suffering so settle down. (That said don't abuse it Americans over consume about ever possibly item we have found digestible.)

From the article:
Do not count sodas and energy drinks as part of your daily water intake. They are full of many dangers which we are just beginning to recognize. Many districts are working to get them out of our schools. Since 1978 the consumption of soft drinks has tripled for boys and doubled for girls. The National Soft Drink Association says that the average consumption of soft drinks is now 600 12-ounce servings per person per year. The known health risks of soft drinks include: obesity, diabetes, tooth decay, osteoporosis, bone fractures, nutritional deficiencies, and heart disease. The latest villain on the beverage scene is the energy drink. They are so popular with young people that they have their own fan mail on My Space pages. Energy drinks combine the dangers of both sugar and large quantities of caffeine. ...
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Whey protein for building muscle mass, and then energy drink components to pump you up for your work out. I guess it is a market that has been touched on a few times, but nothing has really take a big lead. So it should be interesting to see WheyUp does... A new protein energy drink on the market.

From the article:
A local entrepreneur hopes to shake up the energy drink market. Chandler-based businessman Erik Rothchild said his fledgling company, WheyUP LLC, is the first to offer a protein shake and energy drink in one can...
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Should major supermarkets sell the controversially named Pimp Juice? This is one of the funnest surveys I have ever seen I love it. Rock on all you player haters... ha

From the article:
Marion Hutchins: It does not matter to me. I will not use the product because I do not drink energy drinks. The name might increase sales...
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The article talks about energy drinks and the effects of caffeine in general. Basically it just says it is ok in moderation and that people shouldn't be drinking more than 300mg of caffeine daily which is how much caffeine is in a single can of some of the strongest energy drinks. Other drinks like redbull have about 100mg of caffeine. Anyways it tried to not get to biased about anything and seems to be short and sweet.

From the article:
Energy drinks like Arizona Green Tea Energy, Red Bull Energy and SoBe Adrenaline Rush say they'll get you going, improve your concentration and increase your endurance. "These drinks contain caffeine or the caffeine-containing herb Guarana. Studies show that moderate levels of caffeine can increase energy and alertness, but too much can increase your heart rate and your blood pressure."...
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Well I guess this announcement is a bit late as I have already posted a review of one of the new Sobe drinks. I have drank the other and will be reviewing it soon. It is good to see some new and interesting drinks come on the market, especially because Sobe has brought some good stuff before.

From the article:
Purchase-based PepsiCo Inc. has introduced a new line of energy beverages under its SoBe brand. Called Essential Energy, the line includes orange and berry-pomegranate flavors. Both are sold in single 16-ounce cans and are available nationwide, the company said...
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Looks like Vault is launching a new berry flavor, I have just been getting into some berry flavored drinks so perhaps I will dig it the original vault never really impressed me.

From the article:
- Energy drink/soft drink combos. These drinks combine the caffeine jolt of many energy drinks with the taste of soft drinks. Hoping to kick up sales, this month Coke expanded its "hybrid energy soda" line, Vault, to include a berry-flavored Vault Red Blitz. Pepsi has a rival drink, MDX, which it promotes as "energy-infused soda." Coke and Pepsi have reaped success with some of the line expansions. Coke CEO Neville Isdell has said Zero is the "most successful launch that we've had of any brand in 20 years."...
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We have now finished our little test period for the Energy Drink News section of this site. So please feel free to make any comments or let us know if this section is missing anything. Hopefully this will be a great resource and source of information for anyone out there looking to learn more about the energy drink market. If you have any suggestions on how we could improve the Energy Drink News section please leave comments and let us know...

long live, the brand new Energy Drink News section.

More stuff about Yerba Mate, I am telling you we are going to start to see Yerba Mate more and more in the energy drink market. It is a very smooth no jitter kind of buzz that once people get a taste of they might just want to kick some of the caffeine to the curb while drinking more of this south American staple, down there it is like coffee. Anyways, I am a pretty big fan of the Yerba Mate stuff and I like Guayaki even though I doubt I could ever pronounce their name...

From the article:
Of the six most common caffeine beverage stimulants (yerba mate, coffee, tea, cola, cacao and guarana), yerba mate is the only one balanced by powerful nutrition and a healthy natural blend of stimulants. Organic Yerba Mate Fusions contain caffeine comparable to coffee and energy drinks; however, the caffeine is balanced by mate's content of theobromine - the euphoriant in chocolate, another stimulant named theophylline, and pantothenic acid - which prevents over-stimulation of the nervous system. Yerba mate is also a rich source of magnesium, which has been proven to ease anxiety. Many caffeine-sensitive people that drink mate don't experience the jitters, stomach discomfort and headaches that are common complaints among drinkers of coffee and energy drinks...
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A clean energy drink, free from extra salts, preservatives, and sweeteners? Do people worry about that stuff when they are drinking sodas? I guess so because the diet soda market is screaming a long. Many people slamming the no carb and diet energy drinks. So I haven't given it a shot yet, but I will give it a try.

From the article:
You might think that all energy drinks are the same, but they apparently aren’t. Many of these drinks you purchase on store shelves often contain some traces of salt which you already get too much of in your everyday diet. In addition, most energy drink manufacturers have even thrown in artificial sweeteners, flavoring, colors, and preservatives, all in an effort to give you a more palatable drink at the expense of your health. Taut is a new sports drink that claims to be truly “clean” from all such extras mentioned above as it was specifically engineered to provide your body with all the necessary replenishment...
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IF there Energy drink is anywhere near as bad as the Archer Farms crap that Walmart puts out I will cry. Seriously it can't be that hard to make a good tasting drink. Call me and I will help I can do the whole consulting thing, trust me I know energy drinks. So yippie KMart is releasing an energy drink... call the presses... wait this is in the press... Just don't even think about it because this drink probably wont ever be worth noting...

From the article:
"From energy drinks, flavored water, vitamin water and teas popular with teens and young adults, to real juice pouches and mini-bottles of fluoridated water for the entire family, there's a full range of new American Fare beverages," said Tom O'Boyle, vice president and general merchandise manager, food & consumables for Sears Holdings. "We're thrilled to offer our customers these premium quality products at a low Kmart price."...
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Energy drinks at a 50% growth rate still... wow that is impressive... It is leading the way for the growth in the whole beverage market which is pretty impressive. So I guess ever time I think energy drinks have got to be hitting their peak I see another mountain top above me... Rock on energy drinks and rock on 2006...

From the article:
Energy drinks led the growth in the U.S. beverage market in 2006, outperforming all other categories, according to foodnavigator.com, posting almost 50 percent growth. ...
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Well another big shout out to Denver... I love this city. Anyways is finally making its way to Denver, I had heard of his energy drink for awhile, but I have yet to get my hands on it. So I guess I will get a chance to give it a review sometime soon, I am not a huge nuggets fan, but I do like Basketball. I haven't really heard much negative about Carmelo Anthony, so I will just go with that he brought some more notoriety to Denver. Carmelo Anthony is part of the newer wave of energy drinks that are signing up big starts to promote energy drinks. We will see more of this just like we always saw in the Coke and Pepsi wars... Oh how we will get sports celebrities, rock stars, and movie stars to make a tiny pitch drink the beverage in public and rake in between 10-30% of the profits... Life can get almost to easy... hehe Anyways I look forward to giving the drink a shot...

From the article:
King Soopers will begin carrying Anthony's C1.5 Energy Drink this month. The drink already is available in other markets, including New York and Las Vegas.
Carmelo Anthony's energy drink

Wow there you have it 500 new energy drinks last year... I could never review them all, even though I will continue my quest trying to review as many as I can get my hands on. The industry also made about 3.4 Billion dollars last year, which is quite amazing... So this is a nice little summary of that and then the standard newspaper attack on rising caffeine levels.

From the article:
Last year, more than 500 new varieties of energy drinks were introduced worldwide. The energy drink industry grew by 80 percent between 2004 and 2005. It is now a $3.4 billion-a-year industry...
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There are a ton of articles about how much is to much, but this is one of the first that seems to actually put a number on it. Which I found pretty cool, apparently they are using coffee as there yard stick, but it still ads up to about 3 red bulls... So there you have it about 200 to 300 milligrams for a healthy adult...

From the article:
Most of the research suggests 200 to 300 milligrams of caffeine a day is OK, unless there are certain health problems. That's about two to three cups of coffee a day, with plain brew being about 135 milligrams a cup. In comparison, a Classic Coke has about 34 milligrams...
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Go Girl Energy drinks is now sponsoring fashion shows... I guess this fits in with there all female marketing. I could see why this might be an appealing marketing attempt for them, I still don't really know if people think energy drinks can't be fine just being unisex, but whatever it is a pretty good drink...

From the article:
Thomas has named Go Girl Energy Drinks as the title sponsor for the April 14th Fashion Day Soiree Shopping event which brings together over 40 top designers and fashion companies to over 1000 female shoppers in Los Angeles. Fashion Day Soiree attendees will shop designers such as Too Faced Cosmetics, Lisa Stewart Jewelry, ABS Clothing, Yoga Army, and many more high end designers at up to 50 % off as they enjoy complimentary drinks, mini spa and beauty treatments, swag bags filled with industry must-haves and shop for a good cause at this event which also benefits Los Angeles based The PS I Love You Foundationchildren's charity...
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Well this middle school is banning energy drinks, I guess kids are downing multiple cans then are to wild and crazy in class. I am sure one or so is fine a day, but yeah it might be hard to sit still long enough for a single class period if you are all tweaked out on energy drinks... Is this really the solution? Are we going to start finding that banning these drinks is the only way to keep them in control? As a society do we really have no self control or responsibility?

From the article:
BMS Principal Byron Stutzman said the move to ban energy drinks from campus is primarily a health concern with the additional goal of curbing some unruly behavior...
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Wow I wouldn't have expected it but soft drinks left by Fruit Juice and Energy drinks is a driving faster growth in sales than the alcohol market. That explains why some of the big alcohol companies have been getting involved in the energy drink game doesn't it... Well who knows what is healthier mass caffeine or mass booze... hehe

From the article:
In the hotels, restaurants and catering channel, soft drinks also performed well with value up 10 per cent. Fruit juice was the driver of growth with sales up 21 per cent to £61m. Energy, bottled water and fruit drinks also showed strong growth across this channel...
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Looks like Syzmo was doing well enough to attract a bigger player... Well I did enjoy the blue agave taste so I guess best wishes to Syzmo and the new owners...

From the article:
Unlike typical diet soft drinks, which use artificial sweeteners, The Organic Beverage Company's products use only natural ingredients. SYZMO ENERGY(TM), BevSpec's first product offering and the first certified organic mainstream energy drink, debuted at the National Association of Convenience Stores annual conference in 2005. It was developed for consumers of energy drinks sensitive to health and wellness considerations. In addition to the distribution already established by BevSpec, The Organic Beverage Company expects to expand into the convenience channel in 2007 and to further expand its line of premium organic beverage products...
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This is a great quick little write up about energy drinks and their effects. Have you wanted to know a little bit more about the stuff your putting your body? Well here is a simple article about how the common energy drink ingredients effect your body. It seems to have a little negative slant, but isn't to unfairly balanced. The article is an answer/responce to the question below...

From the article:
QUESTION: I was wondering if high-energy drinks are really a safe way to gain energy before a sporting event or test. Also are there any side effects from drinking a high-energy drink with an alcoholic beverage?
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Yeah they probably don't delivery a ton more than a cup of coffee but they sure are in the news a lot more. I guess my point is the normal basic energy drinks are as healthy as coffee, but some of the other stuff is getting a bit extreme, and causing some problems. As for the issues with Alcohol come on people have been drinking rum and coke for years... It is fine in moderation like everything else people get sick and die just from to much alcohol of course it will be bad if you mix a bunch of alcohol with way to much caffeine in a single evening. I don't really feel like that part is news...

From the article:
But it's an open question whether this or any other "high-performance" beverage actually conveys much more benefit than, say, a cup of coffee and a banana or peanut-butter sandwich. As the small type on virtually every brand reads, "These statements have not been evaluated by the Food and Drug Adminstration."
Moreover, another aspect of energy drinks - their widespread use as a mixer in cocktails, most commonly Red Bull and vodka - is raising fears of an increase in alcohol abuse and drunken driving. ...

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Well this might not be the most energy drink focused article, but I like how we blame the caffeine, alcohol, and energy drinks, but not the person. If you need more sleep start getting it. Drink less caffeine, and do something that calms your body down for sleep a little earlier... Anyways just a quick mention of women and energy drinks in this article, but I thought I would pass it along anyways.

From the article:
"Caffeine's in coffee. It's in tea. All sorts of sodas. It's in those energy drinks. There's a lot of caffeine we all take in because we want to be alert, awake during the day, and then at the end of the day it comes back," he said. "The other is alcohol. People have a drink with dinner or a couple of drinks and some wine. Alcohol may make you sleepy and you fall asleep but then you wake up because the alcohol is gone and now you're up in the middle of the night."...

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So ever just wanted the quick description of what caffeine does to you? This tiny little article explains just that. It is short and brief, but it isn't trying to fill people with all the scare tactics that most articles about energy drinks and caffeine seem to be trying to do right now. So yes caffeine is a drug, yes it has effects many times completely safe and accepted effects. So here is a little rundown on it...

From the article:
If you want a little caffeine stimulation you can get that from about any soft drink, even diet soft drinks without calories," Schaub said. "Diet Coke, for example, is 45 milligrams, and that's enough to increase alertness.
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Take this with a grain of salt but a company has announced that their energy drink has none of the side effects associated with heavy caffeine use. I find this a dubious claim, but hey I guess it is worth looking into. I also would take it with a grain of salt because this is a press release which the company wrote itself. Either way it is a pretty big and interesting claim. If you could get rid of the "jitters" there would be less reason for people to start using / switching to things like Yerba Mate... So I guess you heard it here first

From the article:
San Francisco, CA, March 02, 2007 --(PR.COM)-- Amid increasing concerns about the high-levels of caffeine in the 4 billion dollar market of “energy drinks,” Smart Energy Enterprises Inc. announced the release of a pair of new “SmartPower” energy drinks with special ingredients that change the way the central nervous system processes caffeine, virtually eliminating its negative side effects...

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Apparently some of the worst abuses of caffeine from college students around finals. Who is surprised? I am certainly not surprised, in college I knew people seeking illegal substances to stay up and study. I frequently had an energy drink or two while staying up and studying. I don't think their is really a problem with that, but apparently some kids are going a bit over board and causing some problems. If your drinking to much caffeine every day it can definitely mess up your cycle, but like I said most people know what their doing.

From the article:
Finals begin March 12, which for many students also means beginning a week-long binge on coffee, soda, energy drinks and even pills, increasing caffeine intake to stay alert. Experts say, however, that students' caffeine habits can be a health risk...
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There are many articles flying around right now about to much caffeine in some energy drinks. CBS seems to have hit it the hardest after a few incidents in Colorado. I was called to make some comments and was quoted in a couple different articles about the issue, including this report by CBS...

From the article:
There are now countless energy drinks on the market to choose from, but the pick me up these drinks provide may come at a price...
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It looks like a new version of 180 energy drink is being launched. I never knew Anheuser-Busch owned 180, that would explain why it kept popping back up after seeming to not do that well. I always rather liked the drink but it kept disappearing anyways. So if you liked the old 180 energy perhaps you will still be a fan on the new 180 energy drink.

From the article:
Anheuser-Busch Cos. is rolling out a new version of its 180 energy drink — this time, with hints of Goji berry, a Tibetan fruit that AB bills as an
(Note: Could not find full paragraph for this item)...
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Well Hansen is reporting record sales... I can't say I am surprised, the Monster Energy drink has remained extremely popular. I am actually quite a fan. I guess if your wondering why you still keep hearing more and more about how huge the energy drink market is and how fast it is expanding just start looking through some of the numbers in this report. It makes it pretty clear why so many companies want to get in this market... I mean the profit margins are double that of regular soft drink and sales are soaring...

From the article:
Hansen Natural Corporation (Nasdaq:HANS) today reported record sales for the fourth quarter and year ended December 31, 2006.

Gross sales for the fourth quarter increased 51.0% to $171.5 million from $113.6 million a year earlier. Net sales for the fourth quarter increased 54.2% to $151.1 million from $98.0 million a year ago...
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Have you ever wanted to start your own beverage company? Well Power Brands can help you with everything from Beverage management, design, and marketing to producing the finish product. They have years of experience helping people bring their brands successfully to the market. If you have had a great idea for a beverage and want to see about producing it they would be a good place to start.

Here I have been ask many times about how to make your own energy drink and never had an answer for people on where to start with a beverage, but now I just direct people towards Power Brands who can answer your questions.